2.1 Contributing to community vitalization

Our Commitment

Kirin Group will increase the bonds between people by creating opportunities to enjoy its products and services.

Our Approach

We will create and increase opportunities that bring people together at dining tables, recreational activities, celebrations, and sports and music events with our products.

SDGs Target
  • GOAL 11: Sustainable Cities and Communities
  • GOAL 17: Partnerships to achieve the Goal
Our Achievement

Group targets are under consideration

Initiatives

FRESH HOP FEST

Through this festival of enjoying beer brewed using freshly harvested Japanese hops, Kirin Group is working to expand the opportunities to enjoy craft beer.

KATSUNUMA FESTIVAL

An online event held at Château Mercian's winery in Katsunuma that seeks to share the appeal of Japanese wine with people throughout Japan.