Sustainable recycling of containers and packagingWith the Society
Collecting used PET bottles at stores
In July 2021, we began trialing the collection of used PET bottles at convenience stores using the proprietary bottle recovery machine we developed.
In order to utilize PET bottles as resources, we believe it is necessary to make it more convenient for customers to place used PET bottles on collection routes. We selected convenience stores as “resource recycling infrastructure able to accept resources 24 hours a day.” The Institute for Packaging Innovation has developed a proprietary new “PET bottle volume reduction and recovery machine.” We have installed these machines at convenience stores to enable customers visiting the store to throw in used PET bottles from home. By using the vending machine operation routes of affiliates of Kirin Beverage to collect used PET bottles, we aim to enhance transportation efficiency, before transporting these resources to recycling plants. The trial collection will start at one Lawson store in Yokohama and expand to several stores in Yokohama after 2022. When the “Bill for the Act on Promotion of Resource Circulation for Plastics” comes into effect after 2022, we aim to implement initiatives based on the knowledge we have gained through our demonstration experiments.
Consumer awareness stickers affixed to empty container recycling boxes for vending machines
The Japan Soft Drink Association, of which Kirin Beverages is a member, issued a Soft Drink Business Plastic Resource Reclamation Declaration in November 2018. As one of the initiatives under this declaration, from May 2019, the Association rolled out a campaign to attach 500,000 stickers to the empty container recycling boxes placed next to vending machine, to make consumers aware that these boxes are solely for the collection of empty containers for recycling purposes. The soft drinks industry aims to reduce any contaminants from the PET bottle recycling chain to ensure that 100% of the bottles can be used effectively.
In April 2021, we made a “declaration of 50% bottle-to-bottle ratio by 2030” for PET bottles. This declaration is based on current technology and economic efficiency. In future, we will aim for a higher “bottle-to-bottle recycling ratio” through “advances in material recycling technology” and the “establishment of chemical recycling.” With advances in the development of “PET materials derived from plants and organisms,” we are also promoting reductions in the use of new fossil-derived resources.
Easily separated containers and packaging
In consideration of ease of trash separation, we endeavor as far as possible to use single materials in our containers and packaging or make it easier to separate them into single materials. To raise awareness about the recycling of containers and packaging, we provide containers and packaging that are easy to separate.
Consumer awareness activities
We are engaged in awareness-raising activities on the internet, such as the KIRIN KIDS website to raise awareness of the 3Rs among children. We also deal with the theme of 3R for containers and packaging at our Kirin School Challenge workshops for junior and senior high school students. We also use Eco Panda, an environmental-awareness mascot character that made its first appearance to coincide with the launch of the “pecology bottle,” an environmentally-friendly, resourceconserving, easily crushable container, to conduct awareness-raising activities aimed at junior and senior high school students.
We have also conducted awareness-raising activities at a variety of events, including exhibiting our R100 PET Bottle for the Kirin Namacha Decaf, which uses 100% recycled PET resin, and Japan’s lightest 2L PET bottle used for Kirin Alkali Ion Water, at the G20 Innovation Exhibition and PR for the International Media Center (IMC) during the G20 Osaka Summit in 2019.
Adopt Program (Community Beautification)
The Adopt Program is a method of community beautification in which residents “adopt” a section of a neighborhood and participate in cleanup activities. The Beverage Industry Environment Beautification Association (BIEBA) brings together six beverage producer bodies to conduct promotions and activities aimed at the beautification of communities. Kirin Brewery and Kirin Beverage participate in BIEBA as members of their respective industry bodies, the Brewers Association of Japan and the Japan Soft Drink Association, providing support for activities in this Program.
Main activities of the Beverage Industry Environment Beautification Association
Support for education
BIEBA grants awards to schools that are actively engaged in the education and practice of community beautification. It also produces and supplies community beautification education guides for teachers.
Littering prevention campaign
BIEBA places “No Littering” stickers on roadside signs and vending machines to call for the prevention of littering.