Sustainable recycling of containers and packagingWith the Society

Plastic resource circulation efforts in the soft drink industry

The Japan Soft Drink Association, of which Kirin Beverages is a member, issued a Plastic Resource Reclamation Declaration in November 2018.
As one of the initiatives under this declaration, from May 2019, the Association rolled out a campaign to attach 500,000 stickers to the empty container recycling boxes placed next to vending machine, to make consumers aware that these boxes are solely for the collection of empty containers for recycling purposes. The soft drinks industry aims to reduce any contaminants from the PET bottle recycling chain to ensure that 100% of the bottles can be used effectively.
In April 2021, the Japan Soft Drink Association made a “declaration of 50% bottle-to-bottle ratio by 2030” for PET bottles. This declaration is based on current technology and economic efficiency. In future, we will aim for a higher “bottle-to-bottle recycling ratio” through “advances in material recycling technology” and the “establishment of chemical recycling.” With advances in the development of “PET materials derived from plants and organisms,” we are also promoting reductions in the use of new fossil-derived resources.

Easily separated containers and packaging

In consideration of ease of trash separation, we endeavor as far as possible to use single materials in our containers and packaging or make it easier to separate them into single materials. To raise awareness about the recycling of containers and packaging, we provide containers and packaging that are easy to separate.
Since September 2020, Kirin Beverage has gradually begun selling products with “roll labels,” which can be easily peeled off by simply pulling the edge of the label.

*Product photos include those at the time of the event and are not current.

Consumer awareness activities

We are engaged in awareness-raising activities on the internet, such as the KIRIN KIDS website to raise awareness of the 3Rs among children. We also deal with the theme of 3R for containers and packaging at our Kirin School Challenge workshops for junior and senior high school students. We also use Eco Panda, an environmental-awareness mascot character that made its first appearance to coincide with the launch of the “pecology bottle,” an environmentally-friendly, resourceconserving, easily crushable container, to conduct awareness-raising activities aimed at junior and senior high school students.
We have also conducted awareness-raising activities at a variety of events, including exhibiting our R100 PET Bottle for the Kirin Namacha Decaf, which uses 100% recycled PET resin, and Japan’s lightest 2L PET bottle used for Kirin Alkali Ion Water, at the G20 Innovation Exhibition and PR for the International Media Center (IMC) during the G20 Osaka Summit in 2019.

  • Kirin School Challenge

  • KIRIN KIDS

Adopt Program (Community Beautification)

The Adopt Program is a method of community beautification in which residents “adopt” a section of a neighborhood and participate in cleanup activities. The Beverage Industry Environment Beautification Association (BIEBA) brings together six beverage producer bodies to conduct promotions and activities aimed at the beautification of communities. Kirin Brewery and Kirin Beverage participate in BIEBA as members of their respective industry bodies, the Brewers Association of Japan and the Japan Soft Drink Association, providing support for activities in this Program.

  • Figure: Adopt Program

Main activities of the Beverage Industry Environment Beautification Association

  • Figure: Support for education

Support for education

BIEBA grants awards to schools that are actively engaged in the education and practice of community beautification. It also produces and supplies community beautification education guides for teachers.

  • Figure: Standard

Littering prevention campaign

BIEBA places “No Littering” stickers on roadside signs and vending machines to call for the prevention of littering.

*The above information is reprinted from the Kirin Group Environmental Report 2022 and is current as of June 30, 2022.