Policies on Containers and Packaging

The Kirin Group Plastic Policy

  1. Promoting recycling of PET bottles.
    The plastic containers, packaging, and other materials provided by the Kirin Group are mostly PET used for beverage bottles and the Kirin Group has used recycled resin for a part of them. The Kirin Group will promote the recycling of PET bottles by aiming to increase this recycled plastic ratio to 50% by 2027.
    The recycling of PET bottles cannot be promoted without an efficient method for collecting high-quality used PET bottles. At the Kirin Group, we will proactively work with national and local governments, and industry organizations to create an efficient collection and reuse system for high-quality used PET bottles.

  2. Efforts to reduce single-use plastic* and replace it with other materials.
    Most plastic waste is comprised of what is referred to as single-use plastic. The Kirin Group will make efforts to reduce the single-use plastic provided by its group companies and replace it with other materials.
    * Disposable plastic that is used only and not intended for reuse.

  3. Improving sustainability of raw materials for PET bottle.
    At the Kirin Group, we have made continuous efforts to reduce the weight of our PET bottles from the standpoint of reducing our environmental impact. We will keep striving toward even lighter bottles in the future.
    In addition, to improve the sustainability of raw materials for PET bottle, we will study the introduction of PET bottle materials derived from inedible plants to reduce our dependence on petroleum resources.
    In addition to the above measures, we will proactively participate in educational programs to promote plastic recycling, coastal cleanup activities, and other programs.
    Kirin Beverage Company, Limited also supports the Soft Drink Business Plastic Resource Reclamation Declaration 2018 announced last year by the Japan Soft Drink Association, and will take proactive measures to realize the “100% Effective Utilization of PET Bottles by 2030” plan put forth by the industry.

Established on February 2019

Consideration of the Environment in Product Development

Environmentally Conscious Designs for Containers and Packaging

To further step up conservation of resources and promote activities to reduce environmental impact, the Kirin Group operates on its “Guidelines on Environmentally Conscious Design for Containers and Packaging,” which has detailed provisions for what materials may be used and in what combinations. Originally established by Kirin Brewery in 1998, the Guidelines have been widely applied to its entire alcoholic and non-alcoholic beverages business since 2014. In 2019, it was expanded to all Kirin Group companies in Japan, excluding the Pharmaceutical Business.

LCA Initiatives for Containers

The Kirin Group performs LCA (Life Cycle Assessment)* on major containers for alcoholic beverages and non-alcoholic beverages whenever necessary. For example, in the case of a glass bottle, we make an assessment by performing calculations in consideration of raw materials used for all parts of the bottle, including the glass, paper for labels, and crown cap, energy used to produce raw materials, and energy associated with recycling after use. We also take into account the product characteristics, unit of purchase by customer at each purchase, major sales store format, projection on collection of empty containers and other relevant factors on a comprehensive basis to select containers.

Guidelines on Environmentally Conscious
Design for Containers and Packaging

1. Purpose
The Kirin Group aims to pass down the bounty of natural environment of our Earth in sustainable form to the future generations and continue providing value to customers and society on the whole. To this end, we comply with the relevant laws and regulations and with the Guidelines on Environmentally Conscious Design for Containers and Packaging in pursuing product development in consideration of the environment and promoting reduction and recycling of wastes in its business activities. By so doing, the Kirin Group aims to realize a society that is based on 100% recycling so as to balance the environmental impact produced by the Kirin Group's value chain with the Earth's ability to supply resources.

2. Basic Concept for Development, Design and Adoption of Containers and Packaging

  1. In development and design, maintain quality, safety and hygiene of product contents, safety of containers and packaging, and appropriate presentation of product information as prerequisites, and take into account environmental applicability, user-friendliness, transport efficiency and economic performance.
  2. In adoption, select containers and packaging that meet customers' purchasing and drinking styles, form of selling, and characteristics of product contents.

3. Concept of Caring for the Environment in Development, Design and Adoption of Containers and Packaging

  1. Strive to reduce the environmental impact associated with containers and packaging throughout the lifecycle, i.e., from procurement to recycling, and keep the impact on the natural environment to a minimum.
  2. In order to make effective use of resources and contribute to the realization of society that is based on recycling, use materials that are easy to recycle or dispose of and that have minimal environmental impact.
  3. In order to contribute to realizing a low-carbon society, select materials that require low energy use and that generate minimal greenhouse gas emissions during processes of manufacturing containers and packaging and of transporting products.
  4. Select materials in consideration of preventing environmental pollution at the stage of disposal.
  5. Promote the 3R (reduce, reuse, recycle) activities in accordance with the following.

4. Guidelines for Promoting the 3Rs (Reduce, Reuse, Recycle)

  1. Reduce
    1. Make efforts to reduce weight of containers and packaging, sales promotion tools, etc. and to reduce the amount of materials used.
    2. Make efforts to design containers and packaging so that the volume can be reduced as much as possible by folding or crushing them when they are recycled or disposed of.
    3. Shift to simple packaging, try to eliminate individual pieces of wrapping and outer packaging, and make efforts to keep packaging reasonable.
  2. Reuse
    1. Make efforts to design containers and packaging so that the number of reuses and refills can be repeated as much as possible.
    2. Make efforts to keep the environmental impact associated with reuse and refilling as small as possible.
  3. Recycle
    1. Use single material as much as possible, and when using two or more types of materials, make efforts so as to enable their easy separation.
    2. Make efforts to use recycled materials and those with high recycling rates.
    3. Make efforts to adopt specifications and designs that facilitate separated discharge, sorted collection, and material sorting.

Revised on November 18, 2014