With the Society

Consumer awareness stickers affixed to empty container recycling boxes for vending machines

The Japan Soft Drink Association, of which Kirin Beverages is a member, issued a Soft Drink Business Plastic Resource Reclamation Declaration on November 29, 2018.
As one of the initiatives under this declaration, from May 2019, the Association rolled out a campaign to attach 500,000 stickers to the empty container recycling boxes placed next to vending machine, to make consumers aware that these boxes are solely for the collection of empty containers for recycling purposes. The soft drinks industry aims to reduce any contaminants from the PET bottle recycling chain to ensure that 100% of the bottles can be used effectively.

  • Consumer awareness stickers affixed to empty container recycling boxes for vending machines

Voluntary collection of aluminum cans

As a member of the Japan Aluminum Can Recycling Association, the Kirin Group is engaged in the recycling of aluminum cans. In addition, it also supports the activities of can manufacturers to collect used cans. More than 40,000 tonnes of aluminum cans are collected via these activities, all of which are recycled back into new cans, which Kirin uses for its products.

  • Bags for recycling provided by Kirin Brewery

Collection of used containers at vending machines

For vending machines installed by Kirin Beverage, the company conducts a comprehensive operation, from proposal and refilling of merchandise to service and repair of the vending machines. In addition, as an environmental initiative, it collects the empty containers and even cleans the area around the vending machines.

Easily separated containers and packaging

In consideration of ease of trash separation, we endeavor as far as possible to use single materials in our containers and packaging or make it easier to separate them into single materials. Also, to raise awareness about the recycling of containers and packaging, we provide containers and packaging that are easy to separate. We also take into consideration the ability to recycle the materials without problems at general waste processing facilities.

Consumer awareness activities

We are engaged in a number of 3R awareness-raising activities on the internet. These include the Kirin’s Containers and Packaging and 3R website, which is the most informative website about recycling in the industry, and the KIRIN KIDS website for children. We also deal with the theme of 3R for containers and packaging at our Kirin School Challenge workshops for junior and senior high school students.
We also use Eco Panda, an environmental-awareness mascot character that made its first appearance to coincide with the launch of the “pecology bottle,” an environmentally-friendly, resource-conserving, easily crushable container, to conduct awareness-raising activities aimed at children junior and senior high school students.
We have also conducted awareness-raising activities at a variety of events, including exhibiting our R100 PET Bottle for the Kirin Nama-cha Decaf which used 100% recycled PET plastic, and our Japan’s-lightest 2.0-liter PET bottle used for Kirin Alkali Ion Water at the G20 Innovation Exhibition and PR for International Media Center (IMC) during the G20 Osaka Summit.

  • Kirin School Challenge
    (FSC logo image)

  • G20 Innovation Exhibition

Adopt Program (Community Beautification)

The Adopt Program is a method of community beautification in which residents “adopt” a section of a neighborhood and participate in cleanup activities. The Beverage Industry Environment Beautification Association (BIEBA) brings together six beverage manufacturing industry bodies to conduct promotions and activities aimed at the beautification of communities. Kirin Brewery and Kirin Beverage participate in BIEBA as members of their respective industry bodies, the Brewers Association of Japan and the Japan Soft Drink Association, providing support for activities in this Program.

  • Adopt Program

Main activities of the Beverage Industry Environment Beautification Association

Support for education

BIEBA grants awards to schools that are actively engaged in the education and practice of community beautification. It also produces and supplies community beautification education guides for teachers.

Littering prevention campaign

  • 図:Littering prevention campaign

BIEBA places “No Littering” stickers on roadside signs and vending machines to call for the prevention of littering.

Australia’s Container Deposit Schemes and Lion’s Initiatives

Lion plays an active role in Australia’s Container Deposit Schemes, holding majority ownership of Marine Stores, a Recovery Coordinator in South Australia and the Northern Territory. Lion is also a part of the joint venture which coordinates the NSW Container Deposit Scheme, Exchange for Change (EfC). In Queensland, Lion is a member of the Container Exchange Limited (CoEx), appointed as the Product Responsibility Organisation to administer and run the Queensland scheme. 
Australia has Container Deposit Schemes operating within five of its eight states, with future schemes announced for all the remaining states in Australia. Western Australia’s implementation is expected in June 2020, Victoria’s implementation in 2022/23 and Tasmania’s in 2022. New South Wales has returned more than three billion bottles and cans in just over 2 years of the scheme being in place. An average of 7 million drink containers per day are being returned in New South Wales. There are currently 640 return points operating across the state.
The Queensland Container Refund Scheme commenced on 1 November 2018 with more than 230 points return points in operation.
The South Australian scheme continues to operate, this scheme is reporting a return rate of beverage containers sold of approximately 76.4%.
In the first year of the Australian Capital Territory scheme operating, there has been greater than 26 million containers returned and recycled. New return sites continue to be expanded to increase volumes of containers being recycled. The Northern Territory scheme continues to operate and in the 2018 – 2019 report their return rate has increased by 10%, bring the total return rate to 84% of containers sold. New Zealand has announced that a Container Return Scheme is being developed for introduction across New Zealand to address the issue of beverage containers entering landfill. A fit for purpose scheme will be designed based on schemes operating in other markets that meets New Zealand’s geographical location needs and recycling requirements. The scheme’s design is due to be presented to the New Zealand Government in August 2020.