1.2b Supporting self-care for healthy people and people with pre-disease
Kirin Group will contribute to enhancing customers’ quality of life throughout their lifetime, and strive to create revolutionary products, services, and new businesses.
- We will support patients in their recovery by providing a variety of raw materials for drugs and healthcare foods.
- We will help people lead healthy lives by providing ingredients with positive health effects for supplements, drinks, and foods and by expanding sales of mail-order products.
1) Number of patients using products made with our raw materials
2) Number of consumers using products with our raw materials
*Kyowa Hakko Bio Company, Limited
Goals for 2027
1+2) 43 million (in 2027)
Supporting self-care for healthy people and people with pre-disease
Kirin Group is working as a group to support a rapid recovery to good health.
We are working as a group to support self-care for healthy people and people with pre-disease through supplements, beverages and food.
Contributing to healthy and pleasurable lives by developing a variety of non-alcoholic beers
Alcoholic beverages bring joy and pleasurable times to many people’s lives. For some people, however, drinking alcohol can be problematic for health-related or other reasons. The Kirin Group recognizes that it has a responsibility as an alcoholic beverage producer to help eliminate any harmful consumption of alcoholic products. Accordingly, the Group works together with communities and organizations around the world to eradicate and prevent alcohol-related problems. For example, the Group carries out educational programs on responsible drinking and proper drinking etiquette, sets and complies with strict and voluntary industry standards for advertising and marketing alcoholic products, and actively takes part in industry-wide initiatives in many countries of the world.
Lactococcus lactis strain Plasma Stars in New Products
An aging population and increased interest in wellness are driving demand for health-supporting foods that fit people's lifestyles. In response, we have formed a group-wide joint research team to leverage our experience and expertise in biotechnology and fermentation. Based on its scientific studies, this joint R&D team applies its findings to the development of food products for healthy living.