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Value Creation Model
Enhancing economic and social value with the concept “CSV” positioned at the heart of all management
KIRIN brings joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers.
CSV PURPOSE
Guiding principles aimed at sustainable growth and creating value together with people across society.
-
Health
and well-beingRaise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in healthcare
-
Community
EngagementCreate positive forces for society by developing communities
-
The
EnvironmentEnrich a sustainable Earth for future generations through positive impact
-
Responsibility of
Kirin Group which runs
Alcoholic Beverage
BusinessesMake steady progress toward eradicating the harmful use of alcohol (Zero Harmful Drinking)
Medium- to long-term action plan for each business unit, intended to realize CSV Purpose
OUTCOME
Enhancing group management, Kirin Group gives back to the society.
-
Social
value Realized CSV Purpose -
Economic
value Maximized cash flows
OUTPUT
Driving innovation that enable our businesses to help society around the world settle the issues
-
Providing products
and services to
build bonds
between people -
Providing products
and services to
improve people’s
quality of life -
Continually
developing
innovative
new drugs
BUSINESS
Kirin Group is activating business synergies to approach social issues as opportunities for business growth
-
Food & Beverages
(alcoholic and
non-alcoholic
beverages) -
Pharmaceuticals
-
Health Science
INPUT
Foundations for driving innovations
-
Core technology
that assures
value creation -
Consumer
centric
marketing
expertise -
ICT
accelerating
value creation -
Diversity and
inclusion,
culture for
innovation
The Kirin appears as a prelude to joyous times to come
Kirin Group is working to solve a wide range of social issues around the world.
The following introduces the "value creation" story from the perspective of several fields.
Quality Initiatives
We make every effort to ensure product safety and maintain high levels of customer satisfaction, which reflects our founding philosophy of being customer-first and quality-focused
