KIRIN Corporate Slogan and Activities KIRIN works to build more satisfying tomorrows.
Our Corporate Slogan
At KIRIN, we staunchly believe that individual happiness paves the way to wide-ranging joy and ultimate happiness for all.
In the spirit of the “Kirin,” a revered mythological creature and symbol of the eternal chain of happiness and good luck, the KIRIN pledge is to help expand a multitude of joyous occasions.
The KIRIN brand movie
“Joy brings us together”
Instilled in this title phrase is the KIRIN vision of “Creating and spreading joys empowering people to connect with others, as well as with the society and natural world around them.”
Fostering joy across abundant fields, from foods to pharmaceuticals, KIRIN champions the quest to contribute to an ever more fulfilling world.
Our “Joy brings us together” mission
The KIRIN Group strives through rich-ranging endeavors to bring people together through joy.
Foods
Fine flavors forging fruitful connections between people.
Pharmaceuticals
Putting smiles on patients’ faces with life-changing value.
Health Science
Draw out the underlying power of people, working to further enhance their health.
Soccer
Mobilize the great pastime of soccer to put smiles on faces throughout Japan.
Giving back from beer to the future. Harekaze ACTION: a portion of the proceeds will be used to protect Japanese traditions.
Kirin began its research on immunology in the 1980s. We have long been engaged in research on lactic acid bacteria, with the desire to "believe in the power of people's innate 'immunity' and to protect the healthy lives of our customers through food and beverages.
FANCL, a beauty and health company, deals in health foods and additive-free cosmetics such as Calolimit, Enkin, Endolipid Support, and Aojiru (green juice). In fact, it is a member of the Kirin Group.
Through its products, services, and corporate activities, Kirin has been striving to expand the joy of its customers and realize a world connected by that joy. Based on the results of more than 35 years of immunological research, we are now taking various actions to support the health of our customers.
Kirin Gogo-no-Kocha is supported by black tea leaves produced in Sri Lanka. Since its launch in 1986 as the first authentic black tea in PET bottles (*1) in Japan, it has been using black tea leaves produced in Sri Lanka.
Kirin has been supporting the Japan national team for over 45 years since 1978.
Since the days when football was considered a minor sport in Japan, we have devoted ourselves to sponsoring tournaments and supporting the national team, and now football in Japan has grown into a sport that is loved by many people and generates great enthusiasm.
