Food and Beverages domain
The Kirin Group, since its establishment in 1907, has expanded and grown its alcoholic and non-alcoholic beverages businesses over more than 100 years. We started accelerating our global expansion, focusing on Asia-Oceania, in the 1990’s and have since welcomed Australia’s Lion Pty Ltd. and the US’s Four Roses Distillery, LLC and Coca-Cola Beverages Northeast into the group, developing various brands around the world. The food and beverage business, with our parent beer business at the center, remains one of our core business domains today.
June 5, 2023
Achieving sustainable profit growth by promoting our premium strategy and improving productivity
The main markets for the Kirin Group are Japan, Australia, and North America. These are all mature markets, and we do not foresee any significant sales growth happening in the near future. Thus, as a group, we are aiming to achieve top-line growth by promoting our premium strategy, in addition to the growth of our existing brands, while we fulfill local needs connected to history, culture, etc. Furthermore, we will realize sustainable profit growth by working to improve productivity in response to changes in the organization and the external environment.
In the alcoholic beverages business, our goal is the premiumization of our alcoholic beverages through promoting our craft beer business, which is expanding in various domains. Kirin Brewery Company, Limited is set on promoting the development of a craft beer platform in Japan, where the platform still has room to grow, and Lion Pty Ltd. is doing the same in the Australian and North American markets. In regard to the mature market of North America, we are considering mergers and acquisitions with multiple breweries we feel we can synergize with.
The same issue applies to the non-alcoholic beverages business. We are working to improve the profit ratio by focusing on health in the Japanese market and enhancing our products in the Health Science domain, which have high added value. In North America, we are developing our bottling business, and we will maintain high profitability by improving margins through optimized pricing and promotion strategies.