Foundations for driving innovations The four drivers which are organizational capabilities and core competencies
Strengths of Kirin Group
The four drivers which are organizational capabilities and core competencies of human resources, ICT, marketing and technologies centered on fermentation and biotechnology support the growth of Kirin Group.
These four drivers form the foundation for driving innovations within the Food & Beverages, Health Science and Pharmaceuticals domains. Kirin Group is working to create a cycle in which economic and social value are created through the provision of products and services in each domain, the economic value obtained is reinvestment in each driver to fuel further growth and the drivers are further strengthened.
Through this cycle of value creation, Kirin Group will aim to further increase social and economic value and realize sustainable growth together with society.
Core technology that assures value creation
Kirin’s technological capabilities originated from beer brewing.
In order to brew delicious beer and deliver that beer to customers, dedication and craftsmanship were shown for the raw ingredients, brewing techniques, containers and packaging, and this led to the start of R&D into fermentation, biotechnology, packaging and engineering.
These made it possible to expand into new business domains and evolve beyond beer brewing along with providing products and services that meet the needs of society, leading to the unique business portfolio of Kirin Group today, and they will continue to forever contribute to the creation of innovation and synergies.
Consumer centric marketing expertise
ICT accelerating value creation
Diversity and inclusion, culture for innovation
Financial strategy for strengthening the drivers
As the market environment and consumer needs continuously change, the drivers must also continuously be evolved in order to remain strengths. The economic value obtained from the business activities will be reinvested in the four drivers, leading to further innovations.
The Kirin appears as a prelude to joyous times to come
Kirin Group is working to solve a wide range of social issues around the world.The following introduces the "value creation" story from the perspective of several fields.