Enhancing the sustainability of food economy

We will support enhancing the food economy by developing people's bonds and the circular economy of the community.

Initiatives

Expansion of the craft beer market

Through the expansion of the craft beer category, we will spread the joy of beer drinking and contribute to the revitalization of business partners and industries while developing beer and food culture, and lead to business growth.

Promotion of the Sri Lankan Tea Industry

Through "KIRIN Gogo-no-Kocha" brand activities, we will contribute to the Sri Lankan tea industry and economy by strengthening the brand value of Sri Lankan tea leaves such as Dimbula, Kandy, Nuwara Eliya and Uva.

Enhancing of wine regions and industry in Japan

Through the creation and energizing of communities where Château Mercian wineries are located, we will contribute to regional development and the Japanese wine industry.