Enhancing the sustainability of food economy
We will support enhancing the food economy by developing people's bonds and the circular economy of the community.
Initiatives
Expansion of the craft beer market
Through the expansion of the craft beer category, we will spread the joy of beer drinking and contribute to the revitalization of business partners and industries while developing beer and food culture, and lead to business growth.
Promotion of the Sri Lankan Tea Industry
Through "KIRIN Gogo-no-Kocha" brand activities, we will contribute to the Sri Lankan tea industry and economy by strengthening the brand value of Sri Lankan tea leaves such as Dimbula, Kandy, Nuwara Eliya and Uva.
Enhancing of wine regions and industry in Japan
Through the creation and energizing of communities where Château Mercian wineries are located, we will contribute to regional development and the Japanese wine industry.
KATSUNUMA FESTIVAL
From Katsunuma, the birthplace of Japanese wine, together with neighboring wineries that share Château Mercian's vision "Japan recognized as one of the world's foremost wine regions", this is an online event to promote the appeal of Japanese wine and connect with people all over Japan.
