Social contribution activities of the Kirin Group

Kirin Group’s Social Contribution Activity Policy

The Kirin Group continually works to help solve social issues through its social contribution activities as it brings joy to society.
Through these activities, we will also broaden our perspective on society, enhance our sensitivity to social issues, and strengthen the foundation for CSV management.

  1. We focus on being a responsible alcohol producer and addressing health and well-being, community engagement, and the environment.
  2. We effectively use the Kirin Group’s resources.
  3. We support employee participation in social contribution activities.

Initiatives

The Pink Ribbon Activity

Kirin Beverage is promoting the Pink Ribbon Campaign to raise awareness of the importance of early detection, early diagnosis and appropriate treatment of breast cancer through the installation of Pink Ribbon vending machines nationwide.

The KIRIN Welfare Foundation

The KIRIN Welfare Foundation supports the activities of people who work as a "volunteer" in the local community and people who tend to fall through the cracks of the local welfare programs, such as "persons providing nursing care to a family member" and "persons with a disability".

Past Social contribution activities

The Kirin KIZUNA Relief-Support Project

The Kirin KIZUNA Relief-Support Project has been conducted as an activity to support recovery from the 2011 Tohoku earthquake and tsunami based on the theme of "forming bonds between people". Centered on the three areas of "helping restore the local food culture and food industry", "bring smiles to children" and "helping people enhance their mental and physical wellness", the group companies have come together to conduct activities for over 10 years. With the aim of forming bonds that will last long into the future, we will continue to conduct a wide range of activities.

JICA-KIRIN Fellowship Program

In 2017, the Japan International Cooperation Agency (JICA) and Kirin Holdings Company, Limited launched "JICA-KIRIN Fellowship Program," a joint initiative to support the training of food science researchers in Asia. The fellows chosen for this program conduct research on their selected research topics for one year under the guidance of the Food Research Institute at the National Agriculture and Food Research Organization (NARO) in Tsukuba, Ibaraki prefecture.