The Pink Ribbon Activity

We support the Pink Ribbon Campaign to promote breast cancer screening.

Kirin Beverage is promoting the Pink Ribbon Campaign to raise awareness of the importance of early detection, early diagnosis and appropriate treatment of breast cancer through the installation of Pink Ribbon vending machines nationwide.

The Pink Ribbon activity

The Pink Ribbon activity aims to convey the importance of early detection, early diagnosis, and appropriate treatment of breast cancer,using the pink ribbon mark as a symbol. Kirin Beverage has been promoting the Pink Ribbon activity since 2008 as one of the activities to contribute to the expansion of the new joy of "food and well-being", which is a shared value of the Kirin Group.

Supporting the Pink Ribbon Festival

The Pink Ribbon Festival,sponsored by the Japan Cancer Society and other organizations,has been held since 2003 to convey the importance of early detection, early diagnosis, and appropriate treatment of breast cancer, which is the message of the Pink Ribbon, and to promote breast cancer screening. Kirin Beverage agrees with the purpose of the festival's activities and is supporting the promotion of awareness-raising activities.
At the Pink Ribbon Smile Walk, which is the main event of the festival, Kirin Beverage products are provided as drinking water to the participants, and together we are calling for the importance of early detection of breast cancer.

  • Pink Ribbon logo

  • My Pink Action logo

Activities through vending machines

As part of our social contribution activities, we support the Pink Ribbon Campaign to raise awareness of the importance of early detection, early diagnosis, and appropriate treatment of breast cancer, and have developed the Pink Ribbon Vending Machine. A portion of the sales is donated to the "Hohoemi Fund to Eliminate Breast Cancer" established by the Japan Cancer Society for the conquest of breast cancer. By purchasing our products, you can easily participate in the Pink Ribbon activities. The panels of the vending machines are decorated with the work that won the Kirin Beverage Award in the Pink Ribbon Design Awards,sponsored by the Japan Cancer Society and other organizations, and the message of breast cancer awareness is conveyed through the vending machines that we see every day.

  • Pink Ribbon design panel vending machine

  • 2021 Pink Ribbon design award (KBC award)

Cooperation with the Pink Ribbon activities in each region and company

We promote activities to convey the importance of early detection, early diagnosis, and appropriate treatment of breast cancer by participating in awareness-raising activities in each region of Japan.

Other awareness-raising activities

At Kirin Beverage, in cooperation with supporting companies, we have created and installed POP with breast cancer screening awareness messages on sales floors and products, and our employees wear pink ribbon badges on their chests and attach pink ribbon stickers to their business cards to raise awareness both inside and outside the company and promote awareness activities in their daily lives. We are promoting awareness-raising activities both inside and outside the company.

Photograph provided by the Japan Cancer Society