Sustainable raw materials supply
In conducting its procurement activities in the alcoholic beverages, non-alcoholic beverages, food, and pharmaceuticals and bio-chemicals businesses, the Kirin Group’s objectives are quality, cost, and delivery + sustainable procurement.
The alcoholic beverages, non-alcoholic beverages, and food businesses use nature’s bounty as raw materials, centered on agricultural products. Accordingly, these businesses are directly affected by changes in harvest amounts stemming from climate change and by fluctuations in market prices resulting from changes in the balance between supply and demand. Consequently, we are working to maintain a stable supply chain while collaborating with suppliers so that we can steadily provide safe, secure products at optimal prices.
For example, we procure malt, which is a primary ingredient of beer, from three continents—North America, Europe, and Australia. In addition, we are coordinating procurement measures to ensure that we can acquire the required amounts of materials and to minimize the influence of market prices. For example, we are utilizing long-term contracts with producers of hops.