Kirin Holdings selected as a "Nadeshiko Brand" in FY2018 for the second consecutive year
March 22, 2019
Kirin Holdings Company, Limited
Kirin Holdings Company, Limited (President and CEO Yoshinori Isozaki) was selected as a “Nadeshiko Brand” that encourages women’s success in the workplace for the second year in a row under the joint initiative between the Ministry of Economy, Trade and Industry and Tokyo Stock Exchange.
Kirin Holdings has implemented Nari-Kirin Mom/Dad Training*1 companywide, and the experience and know-how obtained from this initiative is being shared with society. In addition, the initiative has helped increase productivity through experiencing a time restricted working style, and the company has achieved a transformation of the organizational culture under the commitment of executive management. These efforts, as well as the information disclosures by the company, were again recognized in last year’s evaluation.
- Initiative inspired by an award winning proposal from a group of female Kirin Group employees at the 2016 New Eijyo College*2. A group of five female employees conducted a trial program for increasing work productivity by assuming to be a mother and thoroughly enforcing a working style that limits the time available for work and requires responding to sudden unforeseen events such as a child becoming ill. In addition to showing confidence that women can continue working, even if they actually forego certain life events, the initiative led to changes in the organizational culture and measures to improve the surrounding management that are necessary to enable women to continue working while achieving success. From February to June 2018, Kirin Company, Limited, Kirin Brewery Company, Limited, Kirin Beverage Company, Limited, Mercian Corporation conducted “Nari-Kirin Mom/Dad Training” targeting about 100 people in 12 sales and corporate divisions. This year, similar training will be conducted from February targeting all of the divisions in Japan, including the Production Division and R&D Division, under the leadership of the division and workplace managers.
- Joint project involving various industries directed at “proposals for furthering the success of women in sales”. The project was originally established in 2014 by Recruit Holdings Co., Ltd., Suntory Holdings Limited, IBM Japan, Ltd., KDDI CORPORATION, Sumitomo Mitsui Banking Corporation, NISSAN MOTOR CO., LTD., Kirin Company, Limited, and the consulting company ChangeWAVE Inc. Currently, over 30 companies are participating in the project.
The Kirin Group has formulated the Long-Term Management Vision “Kirin Group Vision 2027(KV2027)” and is aiming to become “A global leader in CSV*3, creating value across our world of Food & Beverages to Pharmaceuticals”. Also, directed towards realizing KV2027, the group has designated “diversity and inclusion and a culture for innovation” as one way to strengthen the organizational capabilities for innovation.
To date, the Kirin Group has worked to educate and promote women in a planned manner based on the “Long-Term Plan to Promote Female Workers (KWN2021: Kirin Women’s Network 2021)” established in 2013 prior to the Act on Promotion of Women’s Participation and Advancement in the Workplace. Going forward, the Kirin Group will continue to carry out “working style reforms” that create opportunities for women to increase their level of freedom while raising productivity and taking on new challenges, as well as promote initiatives for improving the management by managerial level employees and create an environment in which women can form careers while also participating in life events such as having and raising children. The group will strive to create an organization in which all employees, including women, can make full use of their strengths.
- Creating Shared Value. It is all about creating value that can be shared with customers and society.
What is a Nadeshiko Brand?
Since 2012, the Ministry of Economy, Trade and Industry and Tokyo Stock Exchange have the joint initiative aimed at accelerating the initiatives at each company and promoting investments in corporations by introducing listed companies that encourage women’s success in the workplace to investors who place importance on “increasing medium to long-term corporate value”. The companies which pass the screening criteria are then evaluated based on scoring criteria related to encouraging the success of women, and the top companies in each business category are selected as “Nadeshiko Brands”.
- Excerpt from the Ministry of Economy, Trade and Industry homepage
KIRIN brings joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers.