[Food & Beverages domain]

Three New Wines as the First Vintages of which bear the name of Château Mercian's new terroir, the Kataoka Vineyard

New Release of the “Château Mercian Kataoka Vineyard” series

Aiming to make “Japan recognized as one of the world's foremost wine regions”, Château Mercian establishes Kataoka as a new region along with Kikyogahara from Shiojiri, Nagano Prefecture

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May 18, 2021

Mercian Corporation

Mercian Corporation (President: Michio Nagabayashi) announces a selection of wines made from grapes grown in their own vineyard in Shiojiri, Nagano Prefecture. As the Château Mercian Kataoka Vineyard series, Château Mercian Kataoka Vineyard Merlot & Cabernet Franc Selected Barrel Selection 2019, Château Merican Kataoka Vineyard Merlot Barrel Selection 2019 and Château Mercian Kataoka Vineyard 2019 will be available from late September at the Mariko Winery, Katsunuma Winery, Kikyogahara Winery and the Kirin online shop DRINX. Château Mercian Kataoka Vineyard Merlot & Cabernet Franc Barrel Selection 2019 will also be available through the Château Mercian Prestige Passport 2021-2022.

Based on their philosophy of growing the right variety in the right place, Château Mercian secure and develop areas suitable for cultivation before engaging in growing suitable varieties. In Shiojiri, there is the Château Mercian Kikyogahara Winery, where the Kikyogahara Vineyard produces grapes for the internationally acclaimed Chateau Merican Kikyogahara Merlot. The Kataoka Vineyard was opened in 2015 as a grape growing area along with the winery's Kikyogahara Vineyard, and vines first planted in 2017. These three wines are the first vintages bearing the name “Kataoka Vineyard”.

The Kirin Group aims to be a leading CSV* company in the world, fully accepting its responsibilities as an alcoholic beverage company while committed to resolving social issues facing health, community and the environment. Château Mercian hopes that the release of these new Château Mercian Kataoka Vineyard wines will enhance the value for the brand and Kataoka, contribute to the area, and further develop the Japanese wine industry.
* Creating Shared Value. Combined added value for consumers as well as for society at large.

Products

Château Mercian Kataoka Vineyard Merlot & Cabernet Franc Barrel Selection 2019

This wine is an aromatic wine that combines the black fruits and subtle spicy nuances of Merlot with the freshness and aromatic complexity of Cabernet Franc by vinifying the two grape varieties together.

Château Mercian Kataoka Vineyard Merlot Barrel Selection 2019

This wine is solid with black fruits of blackberry and prune with a hint of spiciness. It is well balanced to express the vibrant characteristics of the young vines.

Château Mercian Kataoka Vineyard 2019

This wine is a well-balanced by assemblage of Merlot and Cabernet Franc. The black fruits with a hint of spicy nuance in Merlot are complemented by the aromatic complexity of Cabernet Franc to create a wine with complexity and cohesion.

True to our wine business slogan of “Creating a pleasant future with wine”, Mercian Corporation will continue to offer wines that bring people together to enjoy each other’s company and spend quality time together.

Notes

1. Product Name/Colour (1) Château Mercian Kataoka Vineyard Merlot & Cabernet Franc Barrel Selection 2019, red
(2) Château Mercian Kataoka Vineyard Merlot Barrel Selection 2019, red
(3) Château Mercian Kataoka Vineyard 2019, red
2. Contents/Container 750 ml, bottle
3. Category Wine
4. Release Date/Location Late September 2021, available exclusively at the wineries or the Kirin online shop ”DRINX”
5. Price Open

About Kirin Holdings

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.

Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.

* Creating Shared Value: combined added value for consumers as well as for society at large.

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