[Health Science domain]

iMUSE Wins 2023 Product of the Year Award in the Immune Support Category at the Nutralngredients-Asia Awards

-Group company Blackmores receives a “NutraChampion” award

  • CSV
  • Products and Services
  • Research and Technology

November 02, 2023

Kirin Holdings Company, Limited

  • iMUSE has been named William Reed Business Media “Product of the Year” in the Immune Support category for the third year in a row.
  • iMUSE was chosen as it reflects a deep commitment to research and product innovation, which has yielded impressive results and led to successful substantiation of its health claims in Japan.
  • Dr. Lesley Braun of Blackmores, a Kirin Group company, receives the NutraChampion award.

TOKYO, 2 November, 2023 – Kirin Holdings Company, Limited’s (Kirin Holdings) iMUSE brand (IMMUSE in some markets) won the 2023 Product of the Year Award in the Immune Support category of the NutraIngredients-Asia Awards, held by William Reed Business Media (WRBM), a leading publisher of digital newsletters, publications and data sources for the food, beverage and nutrition industries worldwide. The award recognizes Kirin Holdings’ proprietary Lactococcus lactis strain Plasma (LC-Plasma) – the functional ingredient in iMUSE – and the company’s deep commitment to research and product innovation, which has yielded impressive results and led to successful substantiation of its health claims in Japan.
In addition, Dr. Lesley Braun of the Blackmores Institute at Blackmores Limited (Blackmores), a Kirin Group company, received the award of NutraChampion, given to those who have made a lasting impact on the nutrition industry.

The NutraIngredients-Asia Awards recognize the best in raw materials, finished products, companies, people, and initiatives in the nutrition and nutraceutical industry, with a focus on true innovation, long-term market success, and cutting-edge research in Asia. The awards, which began in 2018, received over 180 entries this year, and the winners were announced on Thursday, September 26.

Kirin Wins “Product of the Year” for 2023 in the “Immune Support” Category

Reasons for Award

  1. Kirin’s deep commitment to immunology research and product innovation.
  2. Successfully substantiated health claims regarding “immune function” that has been long awaited in Japan.
  3. Strong iMUSE brand sales.

About LC-Plasma

LC-Plasma (Lactococcus lactis strain Plasma) are the world’s first lactic acid bacteria to be reported that can activate the entire immune system by directly stimulating pDCs (plasmacytoid dendritic cells), leaders of the immune system. LC-Plasma were discovered by Kirin Holdings in 2010.

About iMUSE

The iMUSE brand is Japan’s first food to have substantiated health claims for immune function that supports the maintenance of immune function in healthy people. Containing LC-Plasma, it is odorless, tasteless, and easy to take.

About the NutraChampion Award 2023 Received by Blackmores’ Dr. Lesley Braun

The award is judged by a panel of independent experts and is dedicated to the industry’s biggest champions – particularly those who have a lasting impact on nutrition and the nutrition industry.

Reasons for Award

  1. Her ability to explain complex research in a way that is understandable to the average consumer and for maintaining academic integrity and accuracy.
  2. Lesley is a leading Australian researcher, who has a wide range of activities, including media appearances, authoring books, conducting clinical trials, and leading the Blackmores Institute.

About Blackmores Institute

Established in 2012 to improve and promote the quality of natural medicine therapies. With an emphasis on research and education, the organization comprises researchers, scholars, medical professionals, and educators who generate practical, science-based medical education and resources. In keeping with the vision of Blackmores’ founder, Maurice Blackmore, that “the results of research and education should benefit the entire community,” the organization continues to conduct research to improve public health.

Functional Food Label Information

This product contains the Lactococcus lactis strain Plasma (LC-Plasma) which has been shown to support maintenance of the immune system in healthy individuals by stimulating pDCs (plasmacytoid dendritic cells).
You should have a balanced diet that includes staple foods, main dishes, and side dishes.
This product has not been approved by the government.
This product is not intended to diagnose, treat, or prevent disease.

About Kirin Holdings

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.

Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals. Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
* Creating Shared Value. Combined added value for consumers as well as for society at large.


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