Kirin Establishes KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. in Malaysia to Drive Sustainable Growth in Southeast Asia

TOKYO, September 25, 2025 - Kirin Brewery Company, Limited (Kirin Brewery) is pleased to announce the establishment of a new company in Malaysia, KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), with the aim of strengthening its business foundation and achieving sustainable growth in the Southeast Asian market. The new entity will officially begin operations on Wednesday, October 1, 2025.

The alcoholic beverage market in Southeast Asia has been steadily growing over the years, driven by population growth and economic development*¹. Until now, Kirin’s operations in the region have been managed through Kirin Holdings Singapore Pte. Limited, a subsidiary of Kirin Holdings Company, Limited (Kirin Holdings), based in Singapore. However, to fully leverage the region’s growth potential, Kirin Brewery is establishing a local entity and transferring certain functions to the new company. This will enable more agile decision-making and allow for faster, more responsive engagement with local consumer needs.
*1 IWSR（2014-2024）

KBSEA will lead the development of marketing strategies and brand initiatives across Southeast Asia, while strengthening partnerships with local distributors to build a business deeply rooted in the region. In addition, by expanding its product portfolio, launching new products, and promoting OEM operations, KBSEA aims to meet diverse consumer needs, invigorate the market, and drive sustainable growth and competitiveness in this rapidly developing region.

Company Overview

Company Name	KIRIN BREWERY SOUTHEAST ASIA SDN. BHD.（KBSEA）*2
Location	Kuala Lumpur, Malaysia
Start of Operations	October 1, 2025
Business Scope	Strategic planning for Kirin’s beer business in Southeast Asia, enhancement of sales and marketing functions, product development, quality control, and OEM business promotion

*2 KBSEA is a wholly owned subsidiary of Kirin Brewery Company, Limited.

About Kirin Holdings

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.

Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV* creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
*Creating Shared Value. Combined added value for consumers as well as for society at large.