As part of Kirin Group Vision 2027 (KV2027), our long-term management vision, we have set the goal of becoming “a global leader in CSV, creating value across our world of Food & Beverages to Pharmaceuticals.” One of the long-term, non-financial goals of KV2027 is our “CSV Purpose”— guiding principles aimed at sustainable growth and creating value together with people across society. Each business segment makes efforts toward our “CSV Commitment” under the premise of Kirin as “a responsible alcohol producer.” These efforts are aimed at meeting guidelines related to “health and well-being,” “community engagement,” and “the environment.” Going forward, we will continue our work as responsible alcohol producers and work to resolve these issues, and in doing so, we will bring joy to society and contribute to a joyful life for our customers.
A Responsible Alcohol Producer
Make steady progress toward eradicating the harmful use of alcohol in all countries of operation (Zero Harmful Drinking)
While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately. As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.
Health and Well-being
Raise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in the healthcare
We develop safe, secure products in our food and beverages businesses that both taste great and support self-care. We also provide new products and services and new drug creation that leverage the strengths of our pharmaceutical and bio-chemical businesses. Through these actions, we help our customers develop physical and mental health and improve their quality of life.
Create more opportunities for customers to spend time with their families and friends, and develop the communities within our supply chain
We live in a time when the weakening bonds between people are cause for concern. We want to create more opportunities for customers to enjoy time with their families and friends while also working to solve problems that our raw material producers may encounter. In doing so, we will help form rich and vibrant local communities and promote community vitalization and strengthen our business foundation through those actions.
Enrich the sustainable Earth for future generations through positive impact
As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of global warming, we are able to strengthen our business foundation. Under the Kirin Group Environmental Vision 2050, revised in 2020, we aim to enrich the sustainable Earth for future generations through positive impact.