Value Creation Model

Kirin Group is aiming to partner with society in achieving mutual growth by placing CSV at the core of its management.

We create social value and economic value by solving social issues through our business activities in the Group.

Value Creation Model is our business model that amplifies the two values through a sustainable cycle of reinvesting the economic value in our drivers.

Kirin Group Corporate Philosophy. KIRIN brings joy to soiety by crafting food healthcare products inspired by the blessings of nature and the insights of our customers. INPUT (Foundations for driving innovations) is composed by the mutual relationship between Consumer‑Centric Marketing and Global top-level R&D, and Co‑Creation with AI intersecting with Co‑Creation with External Partners.BUSINESS (The Kirin Group is activating business synergies to approach social issues as opportunities for business growth.) is composed of Kirin's Unique Business Portfolio. In Kirin's Unique Business Portfolio, Leveraging people, technology, and knowledge is carried out through the cycle of Alcoholic Beverages, Soft Drinks & Health Science, and Pharmaceuticals. The Products and services that create enjoyable, delightful, and fun experiences, bringing people together of Alcoholic Beverages, the Building foundational health by unlocking innate potential, providing products and services to improve people’s quality of life of Soft Drinks & Health Science, and the Continually developing Life‑Changing value of Pharmaceuticals lead to OUTPUT. OUTPUT (By continuously strengthening organizational capabilities, we create social value through our businesses and contribute to the emergence of new lifestyle habits among consumers.) is composed of Financial targets and Non‑financial targets. Financial targets consist of ROIC and CAGR of EPS. Non‑financial targets consist of Health & Well‑being, Environment, Community engagement, RAD Digital, and Community engagement. OUTCOME (Creating new lifestyle habits in society and contributing to social wellbeing) is composed of Economic value (Maximized cash flows) and Social value (CSV Purpose), and is evaluated from the perspectives of Health and Well-being, The Environment, Community Engagement, and Responsibility of Kirin Group which runs Alcoholic Beverage Businesses. Kirin Group Corporate Philosophy is based on People and organizational culture embodying the KIRIN WAY (Fundamentals of Corporation (Respect for human rights・Governance・Human capital development, etc.)).

Kirin Journal

We would like to share with you the current and future initiatives of the Kirin Group, the desire of our employees to bring joy to society, and the insights of our customers.