Responsibility of Kirin Group which runs Alcoholic Beverage Businesses
While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately. As a corporate group that produces alcoholic beverages, we will promote our efforts to fulfill our responsibility to reduce harmful drinking.
Responsibility of Kirin Group which runs Alcoholic Beverage Businesses Policy
Kirin Group is sincerely addressing the problems resulting from harmful alcohol consumption, and while mutually utilizing the know-how, resources and network groupwide, we are actively working with the alcoholic beverage industry as a whole to solve the various alcohol-related problems.
Policy for responsible drinking
- Global Marketing Code for Responsible Drinking
- Self-regulations for advertising activities
- Increasing sales of non-alcoholic and low-alcohol beverages
- Promotion System
Initiatives to Address Alcohol-Related Problems
Dealing with alcohol-related problems
We will promote initiatives for responsible drinking to eradicate the harmful consumption of alcohol.
Growing gap between non-alcoholic and low-alcohol drinks
- Risks that change with age
- Risks that vary depending on gender
- When you should not drink alcohol
- Communication Risks: Let's learn how to say no
- Drink at a moderate pace and have a pleasant time