Age verification gateway on our website and Indication of net alcohol content

Age verification gateway on our website

In 2015, when accessing the corporate websites containing information regarding alcoholic beverages, an age verification gateway was added where the user must confirm being at least 20 years old by answering "yes" or "no".

Furthermore, from May 2019, with the aim of further preventing underage drinking, the gateway was revised to require inputting the year of birth, and users found to be underage are sent to a webpage stating underage minors are not able to view "alcohol related content" (Underage drinking prevention webpage). Also, once a person is found to be underage, returning to the age verification gateway will still result in being automatically sent to the underage drinking prevention webpage. If the age cannot be confirmed based only on the birth year, it is required to enter the month and day of birth.

If the age cannot be confirmed based only on the birth year, it is required to enter the month and day of birth.

Warnings on the product package

All alcoholic beverage containers contain the warnings "Consuming alcohol while pregnant or breastfeeding may harm fetus or infant development. Must be at least 20 years old to consume alcohol." with the aim of preventing underage drinking and alcohol consumption while pregnant or breastfeeding. Also, product containers contain an "Alcoholic beverage mark^*" in an easy to see location in order to prevent confusion with soft drinks (the term "Contains alcohol" is printed within a circle). In addition, "Contains alcohol" is also printed in braille on the can lid.

For can chu-hi products using fruit as part of the package design, the underage drinking and no alcohol while pregnant or breastfeeding warnings are displayed in two locations as part of the efforts to eliminate harmful alcohol consumption.

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Display on all canned alcoholic beverages containing less than 10% alcohol and containers excluding those with a content of 300ml or less.

^*Descriptions: Drinking alcohol during pregnancy and lactation may adversely affect the development of the fetus and infant. Don’t drink alcohol until you’re 20.

Indication of net alcohol content

As part of our efforts to eradicate harmful consumption of alcohol, we have been displaying the amount of pure alcohol (g) contained in major alcohol products sold in Japan in the list of nutritional ingredients on our website introducing such products since May 2021.In addition, the labeling on the product itself, which began sequentially in April 2022, was completed by the end of 2023, except for some overseas brands.

The target products include beer (beer, low-malt beer, and new genre) and Ready-to-Drink products in 350ml and 500ml cans produced in Japan.

In addition to the amount of net alcohol content, a shortened URL (tekiryo.com) that leads to our website on responsible drinking is also indicated. We hope that this will help customers to choose alcohol products that match their physical constitution and to control the amount of alcohol they drink by deepening their knowledge of responsible drinking.

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As of April 2025