Fostering a drinking culture

Alcohol can bring enjoyment and a rich, fulfilling lifestyle to many people. However, if we do not drink in moderation, alcohol can be harmful.

To this end, the Kirin Group is promoting the “Zero Harmful Drinking” project in all regions where it operates to eradicate harmful drinking. This project aims to foster a culture of sustainable and moderate drinking by promoting responsible drinking that is appropriate for each region, while understanding and respecting local values.

Here, we will introduce the responsible drinking awareness activities being promoted by Lion Australia.

Fostering a drinking culture that creates connections between people in Australia.