DRINK FOR FUTURE
Kirin Brewery aims to foster a culture of moderate drinking and realize a spiritually rich society. We are committed to taking action to eliminate harmful alcohol consumption as part of our “Responsibility for the Future.”
Awareness initiatives promoting responsible drinking that convey both the risks and value of alcohol
Increasing in the proportion of non-alcoholic and low-alcohol beverages through integrated product strategy
Exploring research and technologies for responsible practices and sustainable growth in the alcohol industry