Proposals for responsible drinking
Kirin Group promotes responsible drinking to eradicate alcohol abuse, fulfill its social responsibility, and maintain a sustainable operation of the alcoholic beverage business.
Within Japan, Kirin Beer is committed to fostering a culture of moderate drinking and realizing a kindhearted society, and is undertaking activities aimed at eradicating alcohol abuse as part of its Responsibility for the Future.
“Slow Drinking” is a way for people take a relaxed approach to consuming alcohol. This means being smart and keeping the situation pleasant by drinking in moderation while enjoying good food and conversation with others. It is a way for us to enjoy alcohol in the times ahead—not by focusing on the amount consumed, but by savoring the good times had.
Kirin Brewery aims to foster a culture of moderate drinking and realize a spiritually rich society. We are committed to taking action to eliminate harmful alcohol consumption as part of our “Responsibility for the Future.”