Promotion System

The Group CSV Committee discusses policies, strategies, and plans for alcohol-related issues and monitors the implementation of the CSV plan.

The decisions made are reported to the Group Executive Committee and the Board of Directors as necessary, and are incorporated in the Group's overall strategy.

The CSV Commitment is a medium- to long-term action plan for each group company to achieve the CSV Purpose, which translates the Group Management Philosophy into a social raison d'être based on the Group Materiality Matrix.

Regarding the measures against alcohol-related issues, which are management issues, we have set targets and formulated plans as the responsibility of the Kirin Group, an alcohol producer, in the CSV Purpose.

For internal management purposes, we review and update our targets annually, monitor the status of their implementation quarterly, and report to the Kirin Holdings Board of Directors. Such information is disclosed on our website.

Through our efforts to fulfill our CSV commitments, we will create social value across the entire Group, and we will also deepen our CSV management by linking it to economic value in the form of enhanced competitiveness and business growth.

Kirin Group, in cooperation with industry associations, medical associations, and other related organizations, conducts various educational activities aimed at responsible drinking, as well as strengthening and revising its voluntary standards to promote responsible marketing activities.

The Beer Brewers Association, a specially authorized corporation established in 1953 by Kirin Brewery and four other beer companies, is engaged in voluntary activities to prevent and improve the inducement of inappropriate drinking. In addition to the dissemination of correct knowledge, such as the prevention of underage drinking and appropriate drinking for women, the association works to ensure appropriate beer liquor taxation, promote environmental beautification and resource conservation, and collaborate with brewing organizations in Japan and overseas.

It is a corporation established in 1953 under the Law Concerning Preservation of Liquor Taxes and Liquor Industry Associations, etc., and is organized by manufacturers of whiskey, brandy, spirits, liqueurs, sweet fruit wine, and miscellaneous liquors (similar in nature to mirin). As a member of the association, Kirin is involved in efforts to address social issues related to alcohol, such as the issue of alcohol and health, and also participates in movements to protect the environment, such as recycling of containers.

Established in 1980, it is an incorporated association under the joint jurisdiction of the Ministry of Health, Labor and Welfare and the Ministry of Finance. With the aim of promoting and raising awareness of responsible drinking, the association publishes journals and information magazines, holds lectures, distributes videos and posters, and conducts surveys and research on alcoholic beverages and health. Kirin and other alcoholic beverage companies cooperate with the association to publish an information magazine on alcohol problems three times a year.

In order to address alcohol-related issues as a global challenge, Kirin Holdings is a member of IARD, an international non-profit organization involving the world's major alcoholic beverage manufacturers, and has been promoting the Industry Commitment, a joint statement to promote proper drinking and reduce harmful drinking on a global level, in the Group's major business regions since 2013.