Revitalization of local economies and communities via interpersonal and societal ties

We allocate a portion of the sales from products such as Kirin Beer Harekaze and Kirin Good Ale to support initiatives that invigorate seasonal traditions and local communities across Japan. By expanding the craft beer category, we broaden customers’ enjoyment of beer and, by promoting beer and culinary culture, contribute to the revitalization of our business partners and the wider industry.

Through the creation and energizing of communities where Château Mercian wineries are located, we will contribute to regional development and the Japanese wine industry.

With community partners, such as the Graeme Dingle Foundation, which aims to build various skills among young people, and Gotcha4Life, which provides mental fitness programs, we will contribute to the mental health of people through the communities of our customers and local communities in Australia and New Zealand.

By supporting people's mental and physical health through sponsorship*, events, and community activities , we will bring joy to society.