Customers
In order to accurately grasp the ideal form of the Group that society expects, such as when the Group is facing various management issues or revising its policies in pursuit of sustainable growth, we aim to reflect the voices of society in our strategies through stakeholder engagement and to co-create value with society through our business.
Implementing customer engagement in the sustainability domain both domestically and internationally
The Kirin Group is continuously engages with stakeholders to realize CSV management. We hold dialogues with customers both domestically and internationally to deepen our understanding of sustainability awareness and approaches to social issues in each country.
Based on various opinions received from customers regarding social issues and products, the feedbacks were provided to relevant departments within the company, and the discussions were held to lead to future actions. We will continue to discuss key learnings and outcomes from customer engagement in order to reflect them in the Kirin Group's management strategies.
Implementation Report in Australia (July 2025)
We invited customers aged 25 to 45 who are highly engaged in sustainability to participate in a survey to gather their opinions on social issues and sustainability awareness.
Contents of the event
- 1 Interviews on awareness and actions regarding social issues and sustainability
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1.Customers' awareness and actions regarding social issues
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2.Customers’ awareness and perceptions of sustainability and SDGs
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3.Effective corporate activities that contribute to society and associated impressions
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4.Customer impressions regarding efforts through socially responsible products
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5.Customer expectations and requests for companies regarding the future
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- 2 Some of the feedback received
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1.Australia has a large immigrant population, fostering a globally diverse perspective. Additionally, due to the influence of educational institutions and media from an early age, there have been many opportunities to become conscious of achieving a sustainable society, such as one focused on the environment. Social concerns such as “poverty” and “mental health” are perceived as relatively more important than environmental concerns.
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2.When choosing products, consumers prioritize items with added social value. I particularly support products that help farmers and sustainable ingredients.
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3.I feel there are limitations to what individuals can do. I expect companies to ensure transparency in their business activities and to work closely with local communities to achieve large-scale outcomes in sustainability efforts.
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4.Looking 20-30 years ahead, we concerned about “disposable plastic pollution,” “global warming,” and “rising living costs.” While I want to incorporate environmental considerations into daily life to support a sustainable society, it is also crucial to balance cost and convenience.
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Implementation Report in Vietnam (May 2025)
We invited customers aged 20 to 45 who are highly engaged in sustainability to participate in a survey to gather their opinions on social issues and sustainability awareness.
we held dialogues with customers in both Ho Chi Minh City and Hanoi, recognizing the distinct regional characteristics of each city.
Ho Chi Minh City (Southern Vietnam)
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Economic center
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Climate: Warm and mild year-round.
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Regional characteristics: Open-minded and Trend-conscious
Hanoi (Northern Vietnam)
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Center of tradition and politics (capital city)
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Climate: Located more inland, it experiences four distinct seasons
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Regional characteristics: Conservative, emphasizes local community ties
Contents of the event
- 1 Interviews on awareness and actions regarding social issues and sustainability
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1.Customers' awareness and actions regarding social issues
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2.Customers’ awareness and perceptions of sustainability and SDGs
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3.Effective corporate activities that contribute to society and associated impressions
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4.Customer impressions regarding efforts through socially responsible products
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5.Customer expectations and requests for companies regarding the future
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- 2 Some of the feedback received
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1.During the COVID-19 lockdown, I saw many news stories on social media about improved air quality, which elevated my awareness of both physical health and the environment. I hope to see improvements in visible environmental issues that affect daily life, such as “water pollution” “air pollution” and “plastic waste” which impact long-term physical and mental health.
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2.I feel a close connection to the damage caused by typhoons and poverty issues in rural areas. Influenced by a culture that values solidarity and close human relationships, I want to actively participate in activities that support the socially disadvantaged for the sake of children and young people's futures.
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3.As an individual, I still feel there are many aspects of sustainability and the SDGs that I don't fully understand. However, I want companies to actively focus on product development and charitable activities that contribute to social good as part of their corporate responsibility.
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Implementation Report in Japan (July 2024)
Last year, we launched socially responsible products such as Kirin Hyoketsu® mottainai and Kirin Beer Harekaze, and invited our customers in their 20s to 60s to participate in a survey to gather their opinions on social issues and sustainability awareness.
Contents of the event
- 1 Interviews on awareness and actions regarding social issues and sustainability
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1.Customers' awareness and actions regarding social issues
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2.Customers’ awareness and perceptions of sustainability and SDGs
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3.Helpful activities of companies contributing to society and images associated with such companies
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4.Customer impressions regarding Kirin’s efforts through socially responsible products such as Kirin Hyoketsu® mottainai and Kirin Beer Harekaze
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5.Customer expectations for the future. Requests for Kirin and other companies
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- 2 Some of the feedback received
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1.Although I have a general understanding of sustainability and SDGs, there are few opportunities in my daily life to consciously make an effort for sustainability and SDGs. I want companies to take the initiative in creating systems that consumers can easily participate in.
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2.When I think about a sustainable future, environmental issues, food security, management of natural resources and energy, and development of sustainable cities and communities come to my mind. As people age, the higher the interest they have in community contribution and healthy longevity.
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3.Kirin’s effort through Kirín Hyoketsu® mottainai, such as food waste reduction and producer support, is straightforward and easy to understand. I want to support this initiative by purchasing the product.
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Based on various opinions received from customers regarding social issues and products, feedback was provided to relevant departments within the company, and discussions were held to lead to future actions.We will continue to discuss these opinions in order to reflect them in the Kirin Group's management strategies.
Future generations
The Kirin Group, based on its Environmental Vision 2050, promotes engagement with future generations in various ways to get the next generation involved in resolving environmental issues and have a positive impact to society.
The Kirin School Challenge
Since 2014, the Kirin Group has been holding workshops called the Kirin School Challenge, in which junior and senior high school students, who will lead the next generation, learn, think about, and discuss matters for solving various social issues in the world and convey those ideas to their peers.
We held these workshops as group learning sessions on the themes of sustainable agriculture, forestry, and containers and packaging, and the output consisted of posting photos of messages that participants wanted to convey to their generation on social media.
Japan Environmental Youth Network
The Kirin Group has supported the Japan Environmental Youth Network, sponsored by the Environmental Restoration and Conservation Agency’s Japan Fund for the Global Environment, since 2013 (from the time of its predecessor, the National High School Students Eco-Action Project).
The Japan Environmental Youth Network invites examples of day-today environmental activities from high school students, and selected students participate in the National Convention after passing through regional stages. The Kirin Group is responsible for reviewing the students' presentations at both the regional and national conventions. The environmental activities of high school students often reflect local issues, and they serve as a valuable forum for understanding the issues faced by the younger generation, who will lead the next generation.
As part of our support activities, we welcome high school students to visit our companies once a year. To date, the Head Office in Nakano,the Institute for Packaging Innovation and the Central Research Institute in Yokohama, and Mariko Vineyard, providing opportunities for the students to exchange views while observing actual research and production facilities.
