Customers
In order to accurately grasp the ideal form of the Group that society expects, such as when the Group is facing various management issues or revising its policies in pursuit of sustainable growth, we aim to reflect the voices of society in our strategies through stakeholder engagement and to co-create value with society through our business.
Implementing customer engagement in the sustainability domain (July 2024)
The Kirin Group is continuously engaging with stakeholders to realize CSV management. This year, we launched socially responsible products such as Kirin Hyoketsu® mottainai and Kirin Beer Harekaze, and invited our customers from their 20s to 60s to participate in a survey to gather their opinions on social issues and sustainability awareness.
Contents of the event
- 1 Interviews on awareness and actions regarding social issues and sustainability
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1.Customers' awareness and actions regarding social issues
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2.Customers’ awareness and perceptions of sustainability and SDGs
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3.Helpful activities of companies contributing to society and images associated with such companies
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4.Customer impressions regarding Kirin’s efforts through socially responsible products such as Kirin Hyoketsu® mottainai and Kirin Beer Harekaze
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5.Customer expectations for the future. Requests for Kirin and other companies
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- 2 Some of the feedback received
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1.Although I have a general understanding of sustainability and SDGs, there are few opportunities in my daily life to consciously make an effort for sustainability and SDGs. I want companies to take the initiative in creating systems that consumers can easily participate in.
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2.When I think about a sustainable future, environmental issues, food security, management of natural resources and energy, and development of sustainable cities and communities come to my mind. As people age, the higher the interest they have in community contribution and healthy longevity.
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3.Kirin’s effort through Kirín Hyoketsu® mottainai, such as food waste reduction and producer support, is straightforward and easy to understand. I want to support this initiative by purchasing the product.
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Based on various opinions received from customers regarding social issues and products, feedback was provided to relevant departments within the company, and discussions were held to lead to future actions.We will continue to discuss these opinions in order to reflect them in the Kirin Group's management strategies.
Future generations
The Kirin Group, based on its Environmental Vision 2050, promotes engagement with future generations in various ways to get the next generation involved in resolving environmental issues and have a positive impact to society.
The Kirin School Challenge
Since 2014, the Kirin Group has been holding workshops called the Kirin School Challenge, in which junior and senior high school students, who will lead the next generation, learn, think about, and discuss matters for solving various social issues in the world and convey those ideas to their peers.
We held these workshops as group learning sessions on the themes of sustainable agriculture, forestry, and containers and packaging, and the output consisted of posting photos of messages that participants wanted to convey to their generation on social media.
Japan Environmental Youth Network
The Kirin Group has supported the Japan Environmental Youth Network, sponsored by the Environmental Restoration and Conservation Agency’s Japan Fund for the Global Environment, since 2013 (from the time of its predecessor, the National High School Students Eco-Action Project).
The Japan Environmental Youth Network invites examples of day-today environmental activities from high school students, and selected students participate in the National Convention after passing through regional stages. The Kirin Group is responsible for reviewing the students' presentations at both the regional and national conventions. The environmental activities of high school students often reflect local issues, and they serve as a valuable forum for understanding the issues faced by the younger generation, who will lead the next generation.
As part of our support activities, we welcome high school students to visit our companies once a year. To date, the Head Office in Nakano,the Institute for Packaging Innovation and the Central Research Institute in Yokohama, and Mariko Vineyard, providing opportunities for the students to exchange views while observing actual research and production facilities.
