Innovation

The Kirin Group's sources of innovation are “R&D” based on “fermentation and biotechnology” that we have continued to refine through our core beer business, as well as “People & Culture (human capital),” “marketing capabilities,” and “digital transformation.”
We aim to achieve our Long-Term Vision “Innovate2035!”, by leveraging these four sources of innovation as our strengths.

A diagram illustrating how a company creates and reinvests both social and economic value through three core business domains—Alcoholic beverages domain, Pharmaceuticals domain, and Non-alcoholic Beverages＆Health Science—supported by core technology and organizational capabilities.

People & Culture (People & Culture (human capital))

The Kirin Group regards People & Culture (human capital) as the source of value creation and competitive advantage. We are strengthening our investment in People & Culture (human capital) that equipped with “expertise” and “diverse perspectives and values” by utilizing our unique business portfolio.

Research and Development

We have research centers in food, health science, and medicine, all of which focus on fermentation and biotechnology, and we employ a combination of technologies to promote a wide range of research and development that is not limited to a specific field.

Marketing

We oversee the marketing functions of each group company and are strengthening our collaboration in Japan and overseas to improve our customer-centric marketing capabilities.

Digital Transformation

We are working to “create a world where joy is connected by digital technologies, people, and global means ,” as set in the KIRIN Digital Vision 2035.