Our Holistic Approach
Strategies for addressing material environmental issue
Our Holistic Approach to Solving Interrelated Environmental Issues
The Kirin brewing philosophy of “Reverence for Life” is behind the Kirin Group’s holistic approach. Malt, hops, and water are all blessings from nature, and yeast, which breaks down the sugar in wort into alcohol and carbonic acid and determines the flavor of beer, is also a microorganism. The idea is that in order to produce great-tasting beer, we need to continue to work directly with “life” and study the life sciences. The idea of “Reverence for Life” is based on the teachings of respect for the diversity of humanity and the natural environment of Dr. Albert Schweitzer, who won the Nobel Peace Prize in 1952, namely his idea that, “I am life that wills to live, in the midst of life that wills to live.” This idea also serves as the backbone of our CSV management, in which we contribute to those around us (social value), as well as our own company (economic value).
Our corporate culture, which is fostered through developing the life sciences, has led to R&D capabilities and engineering technologies that go beyond areas outside of the life sciences, such as packaging. Both the pursuit of getting our GHG emissions reduction targets validated against science-based criteria by the SBTi and our intention to contribute to the setting of scientific targets related to natural capital through participation in the corporate engagement program of the Science Based Targets Network stem from an organizational culture that values science. Consortiums with NGOs and other companies, collaboration with local communities, and participation in global initiatives are all aspects of our holistic approach.
Kirin's strengths in environmental management
The foundation of our inputs for the Kirin Group's value creation model are our unique "technological capability that assures value creation" that is unprecedented for a company with origins in the alcoholic beverages business. It is a source of strength that enables us to solve environmental issues through holistic solutions.