Supporting People Who Protect Our Health
Expanding the circle of Immune Care support
Through its products, services, and corporate activities, Kirin has been striving to expand the joy of its customers and realize a world connected by that joy. Based on the results of more than 35 years of immunological research, we are now taking various actions to support the health of our customers.
One of them is Kirin's Health Support Action. Behind the scenes of our daily lives, there are people who support our lives and health, for example medical professionals who deal with sick people, and teachers at kindergartens and nursery schools who work with young children. We want to support those people, who protect our lives and society by caring for others. With this in mind, Kirin provides Immune Care products and conducts awareness-raising activities at various places such as medical facilities and kindergartens throughout Japan. We are expanding our circle of activities to protect people's health.
Immune care seminar and support vendor installation at Kawagoe City and Aiwa Hospital
Aiwa Hospital supports approximately 2,800 births a year in Kawagoe City, Saitama Prefecture. At this hospital, where many lives are born every day, Kirin's Immune Care Support Vendors are installed. The vending machine is designed to make it easy for midwives, who are busy working to ensure the safety of pregnant women and their babies, to take in Kirin's wide variety of immune care products.
This initiative began with an idea: "As a beverage manufacturer, what can we do through vending machines (vendors), which everyone has been familiar with since childhood?" We also support midwives' daily health by presenting seminars on the importance of immune care.
Reiterating the Importance of Immunity
Holding Immune Care Seminars at medical institutions nationwide
In addition, based on the results of immunology research Kirin has conducted over the years, we conduct Immune Care Seminars at medical institutions nationwide to convey the importance of Immune Care to people in the medical field.
It is difficult to notice a drop in immunity, so in the hope that people will learn its importance, we have delivered our voice directly and raised awareness of immune care through seminars. These seminars provide information on the background underlying behind Kirin's history of communicating about immunity, the importance of immunity, and Lactococcus lactis strain Plasma, along with scientific data.
We are expanding our efforts to support people who protect our health by making healthcare professionals, who are often too accommodating to patients and tend to overlook self-care, aware of the appeal of Lactococcus lactis strain Plasma, an easy way to take care of their immune systems.
Making children's living environment as good as possible.
Immune Care Awareness Activities at Kindergartens
We also conduct immune care awareness activities at kindergartens to teach children the importance of lifestyle improvement and immune care.
The impetus for this initiative came from hearing that children's lifestyles have been disrupted by the major environmental changes that have been taking place since 2020. Children are spending more time at home watching screens than playing outside, which leads to a chain reaction of lack of exercise and lack of sleep, and the important period for children's growth is now being affected by the external environment.
In order to improve this situation as much as possible, Kirin began storytelling with pictures at kindergartens. We hope that children and their parents will learn about correct immunization habits and work together as a family to take care of their immunization.
We want to convey the "essence of Kirin." The message behind the corporate commercial
These efforts are featured in the corporate commercials that have been aired from 2023. The purpose is to convey the essence of Kirin, which has been working beyond the boundaries of beer and beverages. Our wide range of businesses, including alcohol, soft drinks, health science, and medical care, are in fact linked by a single set of values (management philosophy and corporate slogan).
The Joy of Life Starts with Good Health
Kirin has long been conducting immunological research, utilizing fermentation technology cultivated in its beer business. In August 2020, we submitted a notification of "food with function claims" so that it can label its products as "Immune Care," and launched those products that have been accepted. Kirin's wish is that "many customers will be able to feel the joy of living a healthy and lively life in both mind and body through immune care."
KIRIN brings joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers.
