Global Beer Consumption falls year-on-year for the first time in 30 years; Asia is top for 8th consecutive year.
Kirin Company, Limited (President and CEO: Yoshinori Isozaki; hereafter “Kirin”) operates the Kirin Beer University (http://www.kirin.co.jp/entertainment/daigaku/), a virtual university on the Internet which was established in July 2001 to promote the enjoyment of beer and deep knowledge about beer to consumers. With various faculties and facilities, consumers can learn about a variety of topics, ranging from the best way to drink delicious beer to other interesting facts about beer—24 hours a day, 365 days a year.
This report for 2015 publishes the details of global beer consumption in 171 major countries and regions. The report is based on findings obtained from questionnaires sent by Kirin to various brewers’ associations around the world, as well as the latest industry statistics available overseas. The data for global beer consumption has been tracked by Kirin since 1975.
In 2015, the global beer consumption decreased about 600,000 kiloliters (equivalent to 900 million 633ml bottles) to 183.78 million kiloliters, which is equivalent to approximately 290.3 billion 633ml bottles. In comparison with 2014, there was an annual decrease of 0.3%. The total volume of the global beer consumption is equivalent to about 148 Tokyo Domes, if the stadium was a beer mug with a capacity of about 1.24 million kiloliters.
The Kirin Group remains committed to creating a new beverage culture side by side with our consumers, and fostering well-being and prosperity among people and societies.
Note: Consumption volume in Japan is a combination of beer, happo-shu (low-malt beer), and new genre (non-malt beer). Due to rounding, the figures may not necessarily add up.
Among the countries whose figures for the previous year were revised for this year’s report, the revised figures are used to calculate year-on-year changes.
Source: Questionnaires sent by Kirin to the brewers’ associations in major countries.
The Barth Report Hops 2014/2015 (BARTH−HAAS GROUP)
2016 Beer Market Insights Reports (Canadean Ltd.)
Note: Consumption volume in Japan is a combination of beer, happo-shu (low-malt beer), and new genre (non-malt beer).
Central and South America 15.4%
North America 14.3%
Middle East 0.7%