Kirin Company, Limited (President and CEO: Yoshinori Isozaki; hereafter “Kirin”) operates the Kirin Beer University (http://www.kirin.co.jp/entertainment/daigaku/), a virtual university on the Internet which was established in July 2001 to promote the enjoyment of beer and deep knowledge about beer to consumers. With various faculties and facilities, consumers can learn about a variety of topics, ranging from the best way to drink delicious beer to other interesting facts about beer—24 hours a day, 365 days a year.
This report for 2016 publishes the details of global beer consumption in 170 major countries and regions. The report is based on findings obtained from questionnaires sent by Kirin to various brewers’ associations around the world, as well as the latest industry statistics available overseas. The data for global beer consumption has been tracked by Kirin since 1975.
- Global beer consumption stood at approximately 186.89 million kiloliters in 2016, down 0.6% from the previous year, marking the second year-on-year decline in a row. If the volume of the Tokyo Dome was compared to a beer mug, this level of consumption is equivalent to filling up the Tokyo Dome about 151 times over.
- China remained the largest beer-consuming country in the world for the 14th consecutive year; however, consumption decreased significantly in 2016 by 3.4% year-on-year, causing total global consumption to fall. Mexico, in sixth place, marked an 8.4% increase in beer consumption, maintaining growth for two years in a row. The United States, in second place, saw an increase in beer consumption for the first time in two years.
- By region, Asia consumed 1.6% less beer in 2016 compared to 2015, but still holds a 33.9% share of the global beer market, remaining the world’s largest beer-consuming region for the ninth consecutive year. Beer consumption in Africa went up 2.6% from the previous year, marking its sixth year of growth.
In 2016, the global beer consumption was 186.89 million kiloliters (equivalent to approximately 295.2 billion 633ml bottles), with a decrease of about 1,160,000 kiloliters, which is equivalent to 1.8 billion 633ml bottles. In comparison with 2015, there was an annual decrease of 0.6%. The total volume of the global beer consumption is equivalent to about 151 Tokyo Domes, if the stadium was a beer mug with a capacity of about 1.24 million kiloliters.
- China remained the largest beer-consuming country in the world for the 14th consecutive year since 2003, despite a decrease of 3.4% compared to 2015.
- Among the world’s top 25 beer-consuming countries, India achieved the highest growth of 9.9%.
- Japan was ranked seventh for the 10th consecutive year, consuming 2.4% less beer than 2015.
- Although beer consumption decreased in the Asia, Europe, Central and South America, and Middle East regions, other regions saw consumption increase.
- Asia remained the world’s largest beer-consuming region for the ninth consecutive year, despite a decrease of 1.6% compared to the previous year. Although annual consumption increased in India (+9.9%), Vietnam (+7.4%), and South Korea (+1.0%), the decrease in China (-3.4%) resulted in the overall decline.
- Beer consumption in Africa grew for the sixth consecutive year, with an annual increase of 2.6% in 2016.
- Czech Republic remained the world’s top in per-capita beer consumption for the 24th consecutive year.
- Among the top 35 countries, 17 saw an increase in consumption from 2015 to 2016.
- Japan consumed 41.4 liters of beer—the equivalent of 65.4 bottles (633ml)—on a per-capita basis in 2016, down 1.4 bottles year-on-year.
The Kirin Group will aim to create a new beverage culture together with consumers, as well as to further energize and enrich people and society.
Note: Consumption volume in Japan is a combination of beer, happo-shu (low-malt beer), and new genre (non-malt beer). Due to rounding, the figures may not necessarily add up.
Among the countries whose figures for the previous year were revised for this year’s report, the revised figures are used to calculate year-on-year changes.
- *The volume of global consumption for the previous year has been updated (revised from 183.78 million kiloliters to 188.05 million kiloliters).
Source: Questionnaires sent by Kirin to the brewers’ associations in major countries.
The Barth Report Hops 2016/2017 (BARTH−HAAS GROUP)
Global Beverage Forecasts September 2017 (Canadean Ltd.)
- *As of 2013, there has been a change in the industry statistics data source. Therefore, some of the data may not necessarily correspond with past reports.