［Health Science domain］
KIRIN x FANCL Calolimit Apple Sparkling Sales Begin
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- Products and Services
January 25, 2023
Kirin Beverage Company, Limited
●Kirin Beverage Company, Limited, in collaboration with FANCL Corporation, will launch the functional food KIRIN x FANCL Calolimit Apple Sparkling. This product is Kirin Beverage's first beverage in collaboration with Calolimit®.
●Kirin Gogo-no-Kocha Apple Tea Plus will have new packaging that clearly communicates its good taste and functionality to consumers.
●KIRIN x FANCL Amino SUPLI Plus is a new amino acid drink that satisfies thirst and energy with an ingredient design directed by FANCL.
TOKYO, January 25, 2023 - Kirin Beverage Company (Kirin Beverage), in collaboration with FANCL Corporation (FANCL), will launch the functional food KIRIN x FANCL Calolimit Apple Sparkling from April 25, mainly through vending machines nationwide. In addition, KIRIN x FANCL Amino SUPLI Plus, which contains ingredients based on FANCL's "Product efficacy in our body design*1," will be launched nationwide on the same day. In addition, Kirin Gogo-no-Kocha Apple Tea Plus, Japan's first*2 functional food with a functional claims that "increases bifidobacteria and improves the intestinal environment," a black tea drink in PET bottles, will go on sale nationwide on April 11, with a renewed package design. Kirin Beverage is committed to bringing “health with good taste” for everyone’s daily life for consumers through products jointly developed with FANCL.
*1 FANCL's original concept of ingredient design is based on the research of sustainability and absorbability of individual ingredients, also the balance of ingredients in order to enhance multiple functions.
*2 The first black tea in Japan to be publicly reported as a functional food that improves the intestinal environment.
KIRIN x FANCL Calolimit Apple Sparkling is a product developed by Kirin Beverage and FANCL - which has long been committed to the health and beauty of people around the world - which provides safe and reliable beverages with great taste, by leveraging the strengths of both companies. The Calolimit® brand supports the "joy of eating well and happily" for all people, and is based on the concept of eliminating the "negative effects of eating.” The brand has sold more than 80 million units*3 in total and has been the No. 1*4 selling supplement brand in the suppressant/burner diet supplement market for six consecutive years. This product is a carbonated beverage with a functional claim to suppress the absorption of sugar and fat in meals and contains non-digestible dextrin to provide many consumers with a delicious beverage that eliminates the "negative effects of eating.”
*3 Approximate sales results of Calolimit® and Calolimit® for the Mature Aged from May 2000 to August 31, 2022.
*4 2016-2021 sales amount (Calolimit® - Calolimit® for the Mature Aged - Other Total) Source: "H-B Foods Marketing Handbook 2018-2023 Function-Oriented Food" “Share of dietary supplement makers in the suppression/burner diet” category by Fuji Keizai Group Co. Ltd.
Kirin Gogo-no-Kocha Apple Tea Plus will be packaged in a new way that conveys to consumers the taste and functionality of this health drink that gets more delicious every time and improves the intestinal environment while drinking a tasty black tea. KIRIN x FANCL Amino SUPLI Plus is a new amino acid drink that satisfies thirst and energy with an ingredient design directed by FANCL. Against the backdrop of growing health consciousness in recent years, we will support the health of consumers by developing a beverage lineup that leverages FANCL's strengths.
Going forward, the Kirin Group and FANCL will continue to create new value in various fields through collaboration, aiming for sustainable growth.
About KIRIN x FANCL Calolimit Apple Sparkling
⑴ About the contents
The sweet and sour, refreshing apple flavor (no fruit juice) makes it a light drink that goes well with meals. Zero calories.
⑵ About the package
The design is easily recognizable as the Calolimit® brand.
The design conveys a sense of quality and light effervescence that is easy for health-conscious adults to pick up.
⑶ Sales Channels
The product will be sold mainly from vending machines throughout Japan.
Food with Functional Claims
Notification Label: This product contains indigestible dextrin (as dietary fiber).
Indigestible dextrin (as dietary fiber) has been reported to have the ability to reduce the absorption of sugar and fat from the diet.
Notes:
1 Diet is based on staple foods, main dishes, and side dishes to balance the diet.
2 These products have not been approved by the government.
3 These products are not intended to diagnose, treat or prevent disease.
About KIRIN x FANCL Amino SUPLI Plus
⑴ Regarding the contents
Based on FANCL's "Product efficacy in our body design," we have developed the following products: Vitamin C, Citric Acid, Arginine, and Citrulline.
It contains two amino acids and has a refreshing sweet and sour lemon and acerola flavor.
(No fruit juice, low calorie)
⑵ About the package
The packaging design is designed to appeal the ingredients in vitamin colors, and is sure to cheer up the consumer.
Points of KIRIN Gogo-no-Kocha Apple Tea Plus Package Renewal
The new product is designed to express the deliciousness of apple tea while enhancing the visibility of its functional features.
The design conveys the message that "gets more delicious every time and improves the intestinal environment while drinking a tasty black tea.”
*There is no change in the contents.
Food with Functional Claims
Notification Label: This product contains galactooligosaccharides. Galactooligosaccharide has been reported to increase bifidobacteria, improve the intestinal environment, and improve bowel movements.
Notes:
●Diet is based on staple foods, main dishes, and side dishes to balance the diet.
●These products have not been approved by the government.
●These products are not intended to diagnose, treat or prevent disease.
| 1. Product name |
①KIRIN x FANCL Calolimit Apple Sparkling ②KIRIN x FANCL Amino SUPLI Plus ③Kirin Gogo-no-Kocha Apple Tea Plus |
|---|---|
| 2. Sales Area | Nationwide |
| 3. Date of release | ①②April 25, 2023 ③April 11, 2023 |
| 4. Capacity/Container | ①350ml/can ②555ml/PET bottle ③430ml/PET bottle |
| 5. Price (Suggested retail price without consumption tax) | ①115 yen ②147 yen ③163 yen |
| 6. Notification No. | ①H633 ③G554 |
About Kirin Holdings
Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.
Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.
Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV* creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
*Creating Shared Value. Combined added value for consumers as well as for society at large.