［Health Science domain］
Kirin iMUSE Karada Omoi Yogurt Taste, Kirin Nama-cha Karada Hare-cha Sales Begin
- Products and Services
January 25, 2024
Kirin Beverage Company, Limited
- Kirin Beverage Company, Limited will launch a new functional food product, Kirin iMUSE Karada Omoi Yogurt Taste which contains Kirin's proprietary LC-Plasma [postbiotic] to support the maintenance of immune function in healthy people.
- Kirin Nama-cha Karada Hare-cha will have its product name and package design changed.
- The annual cumulative sales volume of beverages containing LC-Plasma in 2023 increased significantly by approximately 40% over the previous year.
TOKYO, Thursday January 25, 2024 - Kirin Beverage Company, Limited (Kirin Beverage) will launch nationwide sales of Kirin iMUSE Karada Omoi Yogurt Taste, a functional food containing Kirin's proprietary material L. lactis strain Plasma [postbiotic] (LC-Plasma), on Tuesday, March 19. In addition, Kirin Nama-cha Karada Hare-cha, (pronounced hah-ray) the new version of Kirin Nama-cha Immune Care, will go on sale nationwide on April 2. Through its LC-Plasma-containing beverages, Kirin Beverage is committed to bringing tasty healthy products for the everyday lives of consumers.
Kirin Beverage’s beverages containing LC-Plasma showed a large year-to-date sales volume growth in 2023, up approximately 40% from the previous year, thanks to strong sales of the iMUSE brand and Oishii Immune Care series, as well as the launch of new products to capture demand for immune care during the summer. Since 2020, when the "iMUSE" brand became the first product in Japan to be accepted for notification as a food with functional claims for its immune function, sales volume has grown every year. On the other hand, there are still many consumers who have never had LC-Plasma-containing beverages, so Kirin Beverage is aiming for further growth in the "immune care" market by proposing products from categories*1 that are easily accessible to consumers seeking health value in beverages, Kirin Beverage aims to create a drinking experience and achieve further growth in the "immune care" market.
*1 According to internal research, August 2022, n=4,282
The new Kirin iMUSE Karada Omoi Yogurt Taste will be released to make it accessible to consumers who are concerned about calories and who want to enjoy a refreshing taste. Also, by changing the product name and package design of Kirin Nama-cha Karada Hare-cha, we will expand the "immune care" habit to consumers who want to choose a tasty and healthy drink in the green tea category, which is widely consumed on a daily basis.
Through the further growth of LC-Plasma-containing beverages, we will continue to make various efforts, including promotions and sales promotion measures, so that "immune care" will become a daily health habit for many consumers.
Kirin iMUSE Karada Omoi Yogurt Taste
⑴Contents
100 billion LC-Plasma are contained in the product.
It has a refreshingly sweet yogurt flavor and is perfect for daily rehydration.
60% off calories.*2
*2 Kirin iMUSE Yogurt Taste 500ml PET bottle
⑵Packaging
The light blue and white base color, typical of lactic acid beverages, was used to create a design that conveys a sense of deliciousness and health.
Kirin Nama-cha Karada Hare-cha
⑴Contents
100 billion LC-Plasma are contained in the product.
This green tea has a refreshing taste with a sweetness that is enhanced by the tea leaves.
⑵Packaging
The name Kirin Nama-cha Karada Hare-cha and the impression of the fresh tea leaves convey the deliciousness of the tea.
The bright package was designed to create a positive, sunny image.
-
Raw tea leaf extracts, pressed and heated
Functional Foods
- -Notification: This product contains LC-Plasma (L. lactis strain Plasma). LC-Plasma acts on pDC (plasmacytoid dendritic cells).
It has been reported to help maintain immune function in healthy people. - -Eating habits should be based on staple foods, main dishes, and side dishes, with a balance of meals.
- -This product has not been approved by the government.
- -This product is not intended to diagnose, treat, or prevent disease.
Overview
| 1．Product Name, Volume and Container |
①Kirin iMUSE Karada Omoi Yogurt Taste 500ml PET bottle ②Kirin Nama-cha Karada Hare-cha 525ml PET bottle ③Kirin Nama-cha Karada Hare-cha 280ml PET bottle |
|---|---|
| 2．Sales Area | Nationwide |
| 3．Date of release | ①March 19, 2024 ②③April 2, 2024 |
| 4．Price (Suggested retail price without consumption tax) | ①②163 yen ③138 yen |
| 5．Notification number | ①I778 ②I877 ③I879 |
About Kirin Holdings
Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.
Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.
Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV* creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
*Creating Shared Value. Combined added value for consumers as well as for society at large.
