Kirin Digital Vision 2035 Released, DX Dojo Training Expanded to Enhance Employees’ Digital Skills

TOKYO, September 5, 2025 – Kirin Holdings Company, Limited has released the KIRIN Digital Vision 2035 (KDV2035)
(Digital Transformation | Innovation | KIRIN - Kirin Holdings Company, Limited).

Kirin Group has positioned digital infrastructure as an important growth driver in its long-term management plan, Kirin Group Vision 2027, under the slogan “ICT to accelerate value creation.” In light of the recent rapid evolution of digital technology, including generative artificial intelligence (AI), and changes in customer lifestyles and behaviors, the KDV2035 has been formulated to further accelerate value creation using the Company’s digital technology.

Under the KDV2035, the Kirin Group has set “eliminating tasks that do not need to be done by people” (i.e., productivity improvement) and “accelerating the creation of value together with people” (i.e., value creation) as the two pillars of achieving business goals, and by enhancing the digital infrastructure that underpins these two pillars, the Kirin Group is advancing its efforts in the Food & Beverages, Health Science, and Pharmaceuticals sectors. Our goal is to significantly elevate the quality, quantity, and speed of value creation and establish ourselves as a leading global CSV*1 company.
*1 Creating Shared Value. Combined added value for consumers as well as for society at large.

We have been building an environment where employees can focus on creative work utilizing generative AI. For example, we introduced BuddyAI, which uses OpenAI’s GPT model, to approximately 15,000 Group company employees in Japan in May 2025. In addition, since 2021, the “DX Dojo” human resources development program has been implemented, with approximately 3,800 people having taken the course so far.

Going forward, we will further enhance the digital skills of our employees as part of our efforts to strengthen our digital infrastructure under the KDV2035. Based on the Digital Skill Standards Ver 1.2*2 defined by the Ministry of Economy, Trade and Industry, the human resource roles required for the Kirin Group are defined as: “Advanced: Talent who can create value by solving business issues with digital tools,” “Intermediate: Talent who can promote digitalization in each department and team” and “Elementary: Talent with baseline skills for all employees.” The training and development system is based on the roles required.
*2 Indicators for human resource development and education, which systematically organize the skills required as digital transformation (DX) progresses, as defined by the Ministry of Economy, Trade and Industry.
デジタルスキル標準（DSS）策定の背景・目的 | デジタル人材の育成 | IPA 独立行政法人 情報処理推進機構 (https://www.ipa.go.jp/jinzai/skill-standard/dss/about.html)

Outline of a training system to strengthen digital skills*3

Expansion of the DX Dojo program

The DX Dojo training content has been expanded to include programs that maximize the effectiveness of the use of generative AI, including the BuddyAI generative AI tool, introduced in spring 2025.
＜Points of evolution＞
(1) Training system that emphasizes practical business operations.
(2) Improved programs that make it mandatory for leaders to take part in training and that also involve upper-level employees.
(3) Addition of e-learning and other training programs to make it easier for employees to participate.
(4) Visualization of acquired skills through skills assessment.

In 2025, a cumulative total of approximately 4,900 people are expected to have participated in the elementary, intermediate, and advanced courses, with the advanced course expected to have 3.9 times the number of participants than last year.

Expansion of courses related to generative AI

In addition to the DX Dojo, we have expanded courses related to generative AI, such as training on the introduction of generative AI and mindset training on its use for leaders.

*3 As of July 2025.

The Kirin Group will steadily promote the two axes of digital utilization set out in the KDV2035, namely “eliminating tasks that do not need to be done by people” (productivity improvement) and “accelerating the creation of value together with people” (value creation), with the aim of achieving sustainable growth and creating social value as a leading CSV company in the Food & Beverages domain, Pharmaceuticals domain. And Health Science domain.

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.

Under the Kirin Group Vision 2027 (KV2027), a long-term management plan launched in 2019, the Kirin Group aims to become a global leader in CSV, creating value across our world from Food & Beverages to Pharmaceuticals. Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.