[Alcoholic beverages]
Notice Regarding Price Revisions Due to Liquor Tax Revisions
- Products and Services
May 20, 2026
Kirin Brewery Company, Limited
TOKYO, May 20, 2026- Kirin Brewery Company, Limited (Kirin Brewery) announces that, in response to the liquor tax reform scheduled for October this year, it will revise producer prices for beer, happoshu, New genre (happoshu②) ,RTD, and other kegged products sold in Japan, effective from deliveries on October 1, 2026 (Thursday).
Summary of Price Revisions
1.Effective Date
For deliveries on and after October 1, 2026 (Thursday)
2.Main brands
| Category (Current) | Main Applicable Products |
|---|---|
| Beer (tax reduction) | “Kirin Ichiban Shibori”, “Kirin Harekaze”, etc. |
| Happoshu (tax increase) | “Tanrei Green Label”, “Tanrei Platinum Double”, etc. |
| New genre (Happoshu②) (tax increase) | “Hon Kirin”, “Kirin Nodogoshi ”, etc. |
| RTDs* (tax increase) | “Kirin Hyoketsu®”, “Kirin Honshibori™”, etc. |
| Other kegged products (tax increase) | “Kegged Sours”, etc. |
* Ready To Drink. A canned cocktail.
The Kirin Group is committed to creating products that reflect both nature and people, expanding new joy in “food and health,” and contributing to the realization of a society rich in spirit.
About Kirin Holdings
Kirin Holdings Company, Limited is a global company operating across three core business domains spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals. The company traces its roots to Japan Brewery, established in 1885, which later became Kirin Brewery in 1907. Since then, Kirin has expanded its business operations by leveraging fermentation and biotechnology as core strengths. The company entered the pharmaceutical field in the 1980s, which has since grown into a global business. In 2007, the company transitioned to a pure holding company structure as Kirin Holdings, and it is now strengthening its Non-alcoholic Beverages & Health Science domain.
Under its long-term vision “Innovate2035!”, the Kirin Group is focused on creating value that encourage behavioral change among consumers and patients, creating new lifestyle habits in the areas of food and health. With a unique business portfolio spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals, the Group will further expand group-wide initiatives that support both mental and physical well-being.
The Kirin Group will continue to advance innovation through the combined strength of its people and technology, creating both social and economic value as a global leader in CSV*, while pursuing sustainable, long-term growth in corporate value.
*Creating Shared Value: combined added value for consumers as well as for society at large.