Vietnam Original Product Containing L. lactis Plasma “KIRIN iMUSE” Relaunched from June 15!

TOKYO, June 15, 2026 - Interfood Shareholding Co., a Kirin Holdings Co., Ltd. subsidiary selling Kirin-brand soft drinks in the Socialist Republic of Vietnam (hereinafter “Vietnam”), will relaunch “KIRIN iMUSE”*1, which contains Kirin’s proprietary ingredient, L. lactis Plasma, and introduce “KIRIN iMUSE Refreshing Drink Lemon & Yogurt Flavored 430ml” from June 15.
With this relaunch, the product has been enhanced with a focus on communicating the value of L. lactis Plasma, while further strengthening its appeal as a refreshing drink that can be easily enjoyed as part of everyday life. By adopting a design that instantly conveys a sense of refreshment, the product aims to create new consumption occasions for consumers in Vietnam.
1 KIRIN iMUSE - WonderFarm Online

This product was the first iMUSE brand product launched overseas, debuting in Vietnam in September 2019*2. Since its launch, the distribution network has steadily expanded, and in 2025, the number of stores carrying the product increased to approximately 20 times the number at launch, demonstrating strong performance. The product has introduced a new health value—supporting daily health management through non-alcoholic beverages—and has gained strong support from Vietnamese consumers.
2 "KIRIN iMUSE YOGURT & LEMON FLAVORED DRINK" Using Lactococcus Lactis Strain Plasma Debuts in Vietnam in "iMUSE" Brand's 1st Overseas Foray | 2019 | KIRIN - Kirin Holdings Company, Limited

In recent years, health awareness has been increasing in Vietnam, along with growing demand for convenient ways to incorporate health-conscious choices into daily life*3. In the beverage market, in addition to “taste,” the ability to quench thirst has become an important factor in purchasing bottled beverages*3. Against this backdrop, the brand is establishing a new positioning as a “thirst-quenching beverage that supports immune health,” evolving into a product that enables consumers to incorporate healthy habits more naturally into their daily hydration routines.
3 Survey by Dentsu Creative Vietnam (n=200), February 2025.

The Kirin Group has formulated its long-term management vision, “Innovate2035!”, and aims to “continue to create innovation through the combined strength of people and technology, energizing the world as a leading CSV*4 company.” Toward this goal, Kirin positions beverages containing L. lactis Plasma as a core category within its Health Science business and will expand product offerings in this category, primarily in Southeast Asia, to support the health of people across the region.
4 Creating Shared Value: combined added value for consumers as well as for society at large.

About Kirin Holdings

Kirin Holdings Company, Limited is a global company operating across three core business domains spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals. The company traces its roots to Japan Brewery, established in 1885, which later became Kirin Brewery in 1907. Since then, Kirin has expanded its business operations by leveraging fermentation and biotechnology as core strengths. The company entered the pharmaceutical field in the 1980s, which has since grown into a global business. In 2007, the company transitioned to a pure holding company structure as Kirin Holdings, and it is now strengthening its Non-alcoholic Beverages & Health Science domain.

Under its long-term vision “Innovate2035!”, the Kirin Group is focused on creating value that encourage behavioral change among consumers and patients, creating new lifestyle habits in the areas of food and health. With a unique business portfolio spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals, the Group will further expand group-wide initiatives that support both mental and physical well-being.

The Kirin Group will continue to advance innovation through the combined strength of its people and technology, creating both social and economic value as a global leader in CSV*4, while pursuing sustainable, long-term growth in corporate value.