Kirin Holdings Launches New Owned Media Platform “KIRINK” Sharing “What’s Next for Kirin”

TOKYO, October 28, 2026 - Kirin Holdings Company, Limited (Kirin Holdings) launched "KIRINK", a new owned media platform for the Kirin Group, on October 28, 2026.
"KIRINK" is a media platform designed to build greater affinity with the future envisioned under the Kirin Group’s Long-Term Vision "Innovate2035!" and to enhance trust and expectations for Kirin as a company that aims to "Vitalize the world through innovation". Transcending organizational and national boundaries, "KIRINK" will highlight emerging signs of change and give audiences a sense of anticipation for "what’s next for Kirin". Through a diverse range of content, including articles and videos, the platform will introduce initiatives and challenges taking shape across the Group, together with the technologies, aspirations of the people behind them, and the process of trial and error involved.

Background to the Launch

The Kirin Group has communicated its diverse initiatives and challenges, together with the stories behind them, through various owned media platforms. "KIRINK" was launched to bring this story-driven content together on a single media platform* and reach an even broader audience.
"KIRINK" takes an integrated approach to owned media and internal communications, with the aim of creating a platform that inspires engagement both inside and outside the Group. Initiatives originating within the company will be shared externally, while the engagement and recognition they generate will help foster a sense of pride among employees and encourage them to take on new challenges. Through this "mirror effect", "KIRINK" aims to create a positive cycle of engagement between internal and external audiences. By publishing content in both Japanese and English, "KIRINK" will extend this cycle beyond Japan to audiences around the world.
For more information on the thinking behind "KIRINK", please see the "KIRINK Statement".
URL：https://media.kirinholdings.com/en/articles/20261028_launch/
＊ "Kirin Journal"（https://www.kirinholdings.com/en/journal/）and "KIRINto"（https://kirinto.kirin.co.jp/en/) will be closed in stages and integrated into "KIRINK".

About "KIRINK"

Media name: KIRINK
Launch date: October 28, 2026
URL: https://media.kirinholdings.com/en/
Origin of the name:
The additional "K", the sixth letter in "KIRINK", represents the first letter of the "next KIRIN". It symbolizes signs pointing toward the Kirin Group’s future and possibilities that have yet to take shape. The name "KIRINK" reflects our desire to fully capture the Group’s continued efforts to explore "what’s next for Kirin", take on challenges, and bring new ideas and possibilities to life.
Media Concept Development: Magazine House Ltd.
Planning and editing: Magazine House Ltd.; Nikkei Business Publications, Inc.
Design and development: SHIFTBRAIN Inc.

KIRINK’s official Instagram account shares highlights from featured articles as well as behind-the-scenes stories from interviews and other content.
URL: https://www.instagram.com/kirink_official/

Key Content Series

"KIRINK" features a diverse range of recurring series. These include "From Leaders", in which senior executives discuss the future Kirin aims to create; "Kirin’s Homework", which explores questions for the future through conversations with a variety of guests; and "Where Innovation Is Born", which looks for the seeds of innovation through the aspirations and challenges of researchers. Through perspectives ranging from management to people working on the front lines, these series will communicate both the present and the future of the Kirin Group.

Examples of articles available at launch：

Series: From Leaders
Article title:
【Videos】Interview with Kirin Holdings President Takeshi Minakata : Where the Long-Term Vision Innovate2035! Stands Today
URL: https://media.kirinholdings.com/en/articles/20261028_leaders/

Series: Kirin’s Homework
Article title:
As Business Skills Change, How Can We Develop Talent for the Future?
URL: https://media.kirinholdings.com/en/articles/20261028_homework/

Series: Where Innovation Is Born
Article title:
Pursuing What’s “Interesting”: Taking the Potential of “L. lactis Plasma” to the Next Level
URL: https://media.kirinholdings.com/en/articles/20261028_innovation/

The Kirin Group, under its long-term vision "Innovate2035!", aims to continuously drive innovation through the power of people and technology. As a "global leader in CSV" that creates social and economic value, it strives for the sustainable enhancement of corporate value. Moving forward, it will continue to bring joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers.

About Kirin Holdings

Kirin Holdings Company, Limited is a global company operating across three core business domains spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals. The company traces its roots to Japan Brewery, established in 1885, which later became Kirin Brewery in 1907. Since then, Kirin has expanded its business operations by leveraging fermentation and biotechnology as core strengths. The company entered the pharmaceutical field in the 1980s, which has since grown into a global business. In 2007, the company transitioned to a pure holding company structure as Kirin Holdings, and it is now strengthening its Non-alcoholic Beverages & Health Science domain.

Under its long-term vision “Innovate2035!”, the Kirin Group is focused on creating value that encourage behavioral change among consumers and patients, creating new lifestyle habits in the areas of food and health. With a unique business portfolio spanning Alcoholic Beverages, Non-alcoholic Beverages & Health Science, and Pharmaceuticals, the Group will further expand group-wide initiatives that support both mental and physical well-being.
The Kirin Group will continue to advance innovation through the combined strength of its people and technology, creating both social and economic value as a global leader in CSV*, while pursuing sustainable, long-term growth in corporate value.
* Creating Shared Value: combined added value for consumers as well as for society at large.

GALLERY