Our Philosophy

Corporate Philosophy KIRIN WAY Our Vision: for 2035

Corporate Philosophy

KIRIN brings joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers.

We pride ourselves on offering products based on what people want.

We pride ourselves on our ability to harness the blessings of nature through innovative technology.

We pride ourselves on delivering tangible satisfaction and quality in everything we make.

All of which ensures that we exceed customers' expectations.

And naturally, we do not stop there.

As we look forward with vision and dreams, we aim to continue offering food and healthcare products that bring new joy to people's lives everywhere.

Always a step ahead, the Kirin Group supports health, pleasure and comfort in your life.

KIRIN WAY

The “KIRIN WAY” comprises the values (3Values) cherished by the Kirin Group since its inception and the behavioral principles (6Principles) for continuously generating innovation. This marks the first time such shared values and behavioral principles have been established across the Group, transcending regions and businesses. By having each employee embody these in their daily activities, we aim to foster an innovative organizational culture. The Values (3Values) include “Consumer/Patient at Heart” and “Quality in Mind” – the Group’s founding principles since its inception – alongside the newly added “Pioneer with Innovation”. We wish to maintain the pioneering spirit, a fundamental strength of the Kirin Group, which involves continuously proposing new ideas to the world with free thinking and a playful spirit. Centered on “People”, we will build a strong organization that drives innovation from the front lines.

Our fundamental Values……“Pioneer with Innovation”(先駆):With creative thinking and a spirit of curiosity, let’s keep proposing new ideas that move us forward. “Consumer/Patient at Heart”(お客様本位/患者さん本位):Deeply connect with people’s lives and deliver value beyond what society anticipates. “Quality in Mind”(品質本位):Approach all work with integrity and consistently deliver the quality people expect. Our Principles……“Be Aspirational”(志を高く持つ)Envision a future that excites and inspires us. Our personal passion and purpose arethe driving forces that unlock tomorrow. “Go to ”Gemba” (ゲンバ):Observe at the source to uncover truth and understand real needs. The starting point of our work should always begin where these needs exist. “Act First, Learn Fast”(まず動き、失敗も学びに変える):Step forward boldly, even if the path is uncertain. There’s always something to learn from every outcome. “Leap Beyond”(枠を越える):Break out and explore beyond the familiar!New possibilities await on the other side of the leap. “Unite as One Team”(違いを力に変える):Turn our personal uniqueness into collective strength. By working together, we make the impossible possible. “Commit to Winning”(勝ちにこだわる):Bring passion and commit to delivering results! Individual ownership fuels the value we deliver to the world.

Vision for 2035

The Kirin Group’s Long-Term Vision “Innovate2035!”

Vitalize the world through innovation by our people and technology, as a global leader in Creating Shared Value (CSV).

Innovate2035!

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