CSV Purpose
The Kirin Group aims, under its Long-Term vision “Innovate 2035!”, to become “Vitalize the world through innovation by our people and technology, as a global leader in CSV.” To realize this vision, we have established the Kirin Group CSV Purpose as a guiding principle for co-creating value with society and achieving sustainable growth.
”CSV Purpose” is based on the Group Materiality Matrix(GMM), which outlines the key issues that must be addressed in order to achieve sustainable growth together with society. These principles serve as guidelines for the role and purpose expected of us in society for each of the four priority issues: “Responsibility of Kirin Group which runs Alcoholic Beverage Businesses”, "Health and Well-Being", "Community Engagement", "The Environment".
For each of these priority issues, we have formulated concrete action plans known as CSV Commitments, which outline how we will work toward realizing the desired future state. Each business and function has established specific KPIs and targets and is advancing initiatives accordingly.
In addition to these priority issues, we also identify activities such as Respect for Human Rights, which we have long addressed, as “Fundamentals of Corporation”—essential responsibilities for any company seeking to become a global leader in CSV.
Furthermore, guided by the direction of our Long-Term vison—and in order to contribute to a “Bringing joy to society” by supporting the health of each individual—we place increased emphasis on creating “Health” value across the entire Group. This is why “Health” is positioned at the center of the CSV Purpose.
Going forward, the Kirin Group will continue to fulfill its Fundamentals of Corporation, address diverse social issues, and create new value. Through these efforts, we will help deliver a happier future for customers and bring joy to society.
Responsibility of Kirin Group which runs Alcoholic Beverage Businesses
Make steady progress toward eradicating the harmful use of alcohol (Zero Harmful Drinking)
While alcohol can bring joy to people's lives, it can also harm people's health if consumed inappropriately. As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.
Health and Well-Being
Contributing to People's physical and mental health
The Kirin Group strives to create value that supports the mental and physical well-being of every individual.
Through beverages that enable everyday self‑care, Health Science solutions that build the Natural Health as a Foundation and address individual health issues, and life‑changing pharmaceuticals, we are committed to helping people lead more positive, energized, and fulfilling lives.
Community Engagement
Create positive force for society by developing communities.
Connecting with other people makes people positive.
That force creates vitality in society.
The Kirin Group, through its products and services, co-creates a society that connects customers and all people engaged in the value chain with joy, thereby contributing to a developing future.
The Environment
Enrich a sustainable Earth for future generations through positive impact.
As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of global warming, we are able to strengthen our business foundation. Under the Kirin Group Environmental Vision 2050, revised in 2020, we aim to enrich the sustainable Earth for future generations through positive impact.