Impact

Creating Shared Value Creating Shared Value

What is CSV?

Creating Shared Value

Creating shared value is the practice of creating economic value in a way that also creates value for society by addressing its needs and challenges as the next driving force for growth.

  • A concept proposed by Professor Michael E. Porter and Mark R. Cramer of Harvard University in 2011.

To achieve the growth with society

Kirin Group will continue to create social and economic value together with all of its stakeholders and work to grow sustainably with society. To achieve this, we will first identify social issues that need to be solved and then address those issues as a group based on a specific action plan.

  • Management Issues for Sustainable Growth ⇒ CSV Purpose ⇒ CSV Commitment

Key Issues addressed by Kirin Group

We have identified the important themes that will enable us to sustainably
exist and grow in the future as a part of society.

  • Management Issues for Sustainable Growth (Group Materiality Matrix) Management Issues for Sustainable Growth (Group Materiality Matrix)

Please refer to the attached file for further details.

Kirin Group has organized its "Management issues for Sustainable Growth" in the Kirin Group Materiality Matrix with a view to continue developing Sustainably with society in the future.
Based on social issues related to its businesses, the Group designated the fulfillment of its role as a responsible alcohol producer along with health and well-being, community engagement, and the environment as four CSV key issues.

  • Sustainable Development Goals

The CSV key issues that should be addressed by the Kirin Group align with the United Nations Sustainable Development Goals (SDGs), and we support the achievement of those goals.

CSV Purpose

To create value and grow sustainably with society, Kirin Group
established a CSV Purpose corresponding to each of its four CSV
key issues as its Long-Term Management Vision, Kirin Group Vision 2027.

One of the long-term management goals is our “CSV Purpose”— guiding principles aimed at sustainable growth and creating value together with people across society. Going forward, we will continue our work as "responsible alcohol producers" and work to resolve “health and well-being,” “community engagement,” and “the environment” and in doing so, we will bring joy to society and contribute to a joyful life for our customers.

CSV Purpose

  • CSV Purpose

CSV Commitment

To work toward solving its key CSV issues, Kirin Group establishes
19 CSV Commitments as a medium-term business plan.

An action plan for CSV key issues is created for each commitment, and each group company is working to grow the business by setting forth specific approaches and indicators for each commitment. *The following table shows an excerpt of some of the initiatives for the commitments.

CSV key issues
CSV Commitment
Operating company
Approach
Goals
A Responsible Alcohol Producer Responsible drinking / passing a culture of enjoying alcoholic beverages to the next generation Kirin Brewery
Mercian
Lion
Myanmar
Number of participants in appropriate drinking education programs / viewers of drinking manner 1 million participants /viewers
Health and Well-being Creating new value for healthy people and people with pre-disease Kirin Holdings Number of countries capable of purchasing Kirin-made ingredients with positive health effects (and total population) 5 countries
(roughly 650 million people)
Community
Engagement
More sustainable production of raw materials Mercian Volume of grapes produced at our vineyards 200 t (in 2027)
The Environment Actions regarding climate change Kirin Group Reduction ratio of GHG*1emission(Scope 1 and 2) ① 50%
② 30%
(in 2030,compared with 2019)

*1 GHG(Green House Gas​)

Initiatives for four CSV key issues

Kirin Group will continue its work as "responsible alcohol producers" and work to resolve “health and well-being,” “community engagement,” and “the environment” and in doing so, we will bring joy to society and contribute to a joyful life for our customers.

A Responsible Alcohol Producer

Make steady progress toward eradicating the harmful use of alcohol in all countries of operation (Zero Harmful Drinking)

While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately.
As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.

Our core targets of SDGs
  • GOAL 3: Good Health and Well-being
  • GOAL 17: Partnerships to achieve the Goal
Goals for 2021

Number of participants in responsible drinking education programs /
viewers of drinking manner advertisements

1 million participants / viewers

View all

Health and Well-being

Raise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in the healthcare

We develop safe, secure products in our food and beverages businesses that both taste great and support self-care. We also provide new products and services and new drug creation that leverage the strengths of our pharmaceutical and bio-chemical businesses. Through these actions, we help our customers develop physical and mental health and improve their quality of life.

Our core targets of SDGs
  • GOAL 2: Zero Hunger
  • GOAL 3: Good Health and Well-being
  • GOAL 9: Industry, Innovation and Infrastructure
  • GOAL 17: Partnerships to achieve the Goal
Goals for 2021

Number of countries capable of purchasing Kirin-made ingredients with positive health effects (and total population)

5 countries (roughly 650 million people)

View all

Community Engagement

Create more opportunities for customers to spend time with their families and friends, and develop the communities within our supply chain

We live in a time when the weakening bonds between people are cause for concern. We want to create more opportunities for customers to enjoy time with their families and friends while also working to solve problems that our raw material producers may encounter. In doing so, we will help form rich and vibrant local communities and promote community vitalization and strengthen our business foundation through those actions.

Our core targets of SDGs
  • GOAL 1: No Poverty
  • GOAL 2: Zero Hunger
  • GOAL 4: Quality Education
  • GOAL 8: Decent Work and Economic Growth
  • GOAL 11: Sustainable Cities and Communities
  • GOAL 12: Responsible Consumption and Production
  • GOAL 15: Life on Land
  • GOAL 17: Partnerships to achieve the Goal
Goals for 2021

Volume of grapes produced at our vineyards

200 t(in 2027)

View all

The Environment

Realize a society based on 100% resource circulation by 2050

As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of climate change, we are able to strengthen our business foundation.

Kirin Group Long-Term Environmental Vision, introduced in 2013, we aim to realize a society based on 100% resource circulation by 2050.

Our core targets of SDGs
  • GOAL 2: Zero Hunger
  • GOAL 3: Good Health and Well-being
  • GOAL 6: Clean Water and Sanitation
  • GOAL 7: Affordable and Clean Energy
  • GOAL 12: Responsible Consumption and Production
  • GOAL 13: Climate Action
  • GOAL 14: Life Below Water
  • GOAL 15: Life on Land
  • GOAL 17: Partnerships to achieve the Goal
Goals for 2021

Reduction ratio of GHG emission
①Scope 1 and 2
② Scope3

50 %

30 %

(In 2030,compared with 2019)

View all

Initiatives for other issues

Value Creation Story

The Kirin appears as a prelude to joyous times to come

Kirin Group is working to solve a wide range of social issues around the world.
The following introduces the "value creation" story from the perspective of several fields.

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