Having employees that empathize with the direction and goals of their company and are willing to do their utmost to achieve them will lead to sustainable performance improvement and innovation creation. Employee engagement is seen as an important indicator for that.
The organization's diversity is an important factor in raising human resource skills, the basis of innovation. We are taking steps to promote the active participation of women in the workplace with the aim of a corporate culture that reflects more than ever the diverse views and challenges of each and every employee in management and business.
While expenditures to raise sales volume in the short term are made as e ciently as possible, a certain amount of ongoing investment is necessary for advertising that contributes to raising brand value.
Through innovation, the importance of R&D is increasing more and more as a source for continuously realizing new value creation. We will continue to promote value creation by constantly investing a fixed amount in R&D, while working to raise R&D efficiency.
Fixed expenses for IT will be invested to improve efficiency while benchmarking global and domestic industry standards. Meanwhile, aggressive IT investment needed for future business growth will be actively incorporated into the medium to long-term investment plan, starting with investments from 2017 and beyond for the introduction of ERP.
The prevention of global warming is an issue that needs to be addressed by society as a whole and merely reducing GHG emissions (Scope 1+2) through our business activities will not solve the problem. In addition to reducing Scope 1+2, the Kirin Group sets targets for reducing GHG emissions (Scope 3) throughout the value chain and will contribute to the prevention of global warming.