Long-Term Vision

Under its long-term vision "KV2027", launched in 2019, the Kirin Group has pursued CSV^*1 management – viewing societal challenges as growth opportunities – and expanded its business domains through the launch of its Health Science business. This aligns with its goal of becoming "A global leader in CSV, creating value across our world of Food & Beverages to Pharmaceuticals". The Health Science business is set to achieve profitability in 2025, establishing a robust portfolio of businesses encompassing alcoholic beverages, non-alcoholic beverages, pharmaceuticals, and health science.
Meanwhile, the environment surrounding the Kirin Group is expected to undergo even more intense change than before, driven by factors including the evolution of AI. People's values are also shifting significantly, and various social issues affecting management are becoming increasingly apparent both domestically and internationally.
To achieve sustainable growth in such an environment, we believe it is crucial for the Kirin Group to adapt to the changing landscape, further evolve our CSV management by addressing social issues, and advance the creation of both social and economic value.

Celebrating its 120th anniversary in 2027, our group upholds the philosophy: "KIRIN brings joy to society by crafting food and healthcare products inspired by the blessings of nature and the insights of our customers." Through its founding beer business, it has continually refined its expertise in "fermentation and biotechnology". Food and health represent fundamental human needs that transcend any era. We shall contribute to realizing a 'heart-enriching society' by creating value that accompanies consumers throughout every stage of life.
This time, through "KV2027", we have formulated a new long-term vision, "Innovate2035!", to ensure continued growth for the next 100 years. This leverages the organizational capabilities cultivated across diverse business domains, focusing on autonomous business growth and growth through synergies of group assets. We will pursue our vision of "Vitalize the world through innovation by our people and technology, as a global leader in CSV".
Kirin positions its innovation as "To encourage behavioral change among consumers and create new lifestyle habits in society". We will establish a framework to continuously generate innovation by combining our technological capabilities in fermentation and biotechnology with organizational capabilities in consumer-centric marketing, alongside AI and external co-creation. Furthermore, we will enhance the certainty of innovation through talent development that supports, executes, and accelerates these initiatives.
To realize "Innovate2035!" and continuously generate innovation, it is essential that all employees thoroughly embed the mindset and actions to introduce novelty into their daily work. To facilitate this behavioral change, we have established "KIRIN WAY" as our group-wide shared values and behavioral principles.

The Kirin Group operates across the Alcoholic Beverages, Non-alcoholic Beverages ＆ Health Science, and Pharmaceuticals domains, creating value that supports consumers throughout all stages of their lives. Through these efforts, we promote behavioral change and foster new lifestyle habits in society.

The "KIRIN WAY" comprises the values (3Values) cherished by the Kirin Group since its inception and the principles (6Principles) for continuously generating innovation. This marks the first time such shared values and principles have been established across the Group, transcending regions and businesses. By having each employee embody these in their daily activities, we aim to foster an innovative organizational culture. The Values (3Values) include "Consumer/Patient at Heart" and "Quality in Mind" – the Group's founding principles since its inception – alongside the newly added "Pioneer with Innovation". We wish to maintain the pioneering spirit, a fundamental strength of the Kirin Group, which involves continuously proposing new ideas to the world with free thinking and a playful spirit. Centered on "People", we will build a strong organization that drives innovation from the front lines.

To realize the 2035 Vision, we set financial targets of high single-digit percentage growth in EPS and ROIC of 10% or more. Furthermore, we establish non-financial indicators to capture the sources of sustainable growth that financial metrics alone cannot fully capture, visualizing progress towards our three-year targets. We will set targets across the following areas: "Health and Well-Being", "Community Engagement", "The Environment", and "Responsibility of Kirin Group which runs Alcoholic Beverage businesses" – based on the Kirin Group's "CSV Purpose" – alongside "R&D", "Digital", and "Human Capital" as sources of innovation. We will continuously enhance corporate value through the achievement of both financial and non-financial targets.