Sustainable use of water resourcesConservation of Kirin water sources
Activities to protect the blessings of water
Our Water Source Forestation Activities, which we started as an activity to protect the water sources of our production plants, began in the forest of the Tanzawa district of Kanagawa Prefecture, which is the water source for Kirin Brewery’s Yokohama Plant in 1999. We have since adopted this initiative, which was a pioneering initiative in the industry, in 11 locations across Japan. Under medium and longterm agreements with the local governments and other relevant parties that manage the water source forests, the program includes tree planting, undergrowth cutting, pruning, and thinning. Today, many of the forests are bright, luxuriant forests. In some locations, some of our customers have volunteered to take part in the activities.
In 2019, 1,192 people participated in a total of 15 activities, but starting in 2020, we ceased our activities in most locations in response to the COVID-19 pandemic.
In the “Aso Area Grassland Regeneration Project Aimed at 'World Cultural Heritage' Status," we are providing “support for the resumption of open burning” to preserve the grassland landscape of Aso. These activities are part of the support that we provide based on the comprehensive tri-party support agreement related to the Kirin KIZUNA Relief-Support Project concluded between Kumamoto Prefecture, the Nippon Foundation, and the Kirin Group in 2018, with the aim of achieving a creative recovery from the 2016 Kumamoto Earthquake. Preserving the vast grasslands of Aso, which recharge large amounts of groundwater, will help protect the water that we use as a raw material at our Yatsushiro Plant. In 2019, 12 people from Mercian’s Yatsushiro Plant participated in this activity.