3.4 Actions regarding containers and packaging

Our Commitment

Kirin Group will continue to reduce the weight of containers and packaging while relying less on non-renewable resources and increasing the sustainability of materials.

Our Approach

  • We will strive to maintain the 3Rs and resource circulation for containers and packaging.
  • We will increase use of sustainable materials for our containers.
  • We will introduce Life Cycle Assessment (LCA) and select container raw materials at an early stage of container / product development.
SDGs Target
  • GOAL 12: Responsible Consumption and Production
  • GOAL 14: Life Below Water
  • GOAL 17: Partnerships to achieve the Goal
Our Achievement

1) Conversion rate of PET bottle resin to recycled resin
2) Recyclability of container material
3) Recycled material ratio for containers and packaging materials
*Kirin Brewery, Kirin Beverage, Mercian, Lion, Kyowa Hakko Bio

Goals for 2021

Kirin Brewery, Kirin Beverage, Mercian

1) 50 % (in 2021)

Lion

2) Over
90 %
(in 2030)

3) Over
50 %
(in 2030)

Basic Thinking

While containers and packaging are essential to protect the quality of products for delivery to our customers, it is also true that used containers and packaging account for a high percentage of household waste. To address this issue, the entire industry has promoted 3R (reduce, re-use, recycle) and achieved a high recycling rate. However, it cannot be said that all materials are recycled and we need to also consider the sustainability of containers and packaging materials. The Kirin Group continues to reduce the weight of containers and packaging, and is promoting the sustainable use of containers and packaging by increasing the ratio of recycled resin used in PET bottles and adopting FSC-certified paper for containers.

Develop and disseminate sustainable containers and packaging

  • Use sustainable containers and packaging that employ recycled materials and biomass.
  • Aim to develop new containers and services.

Build a resource-recycling system to make containers and packaging sustainable

  • Take the lead in improving the recycling system in Japan.
  • Contribute to collection of resources and establishment of recycling infrastructure in areas   where operations are maintained.

Material mix of containers and packaging in 2019, by weight

  • Material mix of containers and packaging in 2019, by weight

Highlights of Outcomes

ChallengesProgress
Develop and
disseminate
sustainable containers
and packaging
In response to The Kirin Group Plastic Policy, PET bottles made from 100% recycled PET was adopted for 430 ml Kirin Nama-cha Decaf, which bears the R100 mark to indicate that it is made from 100% recycled PET material. (We have been using PET bottles made from 100% recycled PET material for some of the packaging of our Kirin Gogo-no-Kocha Oishii Muto (sugar-free) since 2014.)
For paper containers, we had achieved 100% use of FSC-certified paper for 6-can packs, gift boxes, cardboard cartons for products and drink boxes, and approximately 98% for alcoholic beverage boxes by the end of 2019.We have also been working to reduce the weight of containers by developing and adopting the lightest weight in Japan for our returnable glass beer bottles of all sizes and 2.0-liter PET bottles.
We will build a
resource-recycling
system to make
containers and
packaging sustainable
In addition to maintaining the reuse system for returnable beer bottles, we are promoting the recycling of containers and packaging in Japan and maintaining a high recycling rate worldwide by taking initiatives such as various activities through recycling organizations, support for voluntary collection of aluminum cans, adoption of easy-to-sort containers and packaging, and activities to raise consumer awareness. We are also studying ways to achieve our 2027 target for a system to recycle PET bottles.
In Australia, we are responding to the newly enforced container deposit scheme and we have been appointed as a consortium coordinator for the management and operation of the container deposit scheme
in certain states.

Progress

Initiatives